In a new set of questions presented to The Green Sheet Advisory Board, we asked for their views on cryptocurrency acceptance. Given the relative newness of digital currency and recent volatility spotlighting the fact that stablecoins, for example, are not necessarily stable, we wanted to know whether the industry experts we rely on have added or are planning to add cryptocurrency acceptance to their offerings. We also wanted to know what types of cryptocurrencies they see as most suitable for merchants, challenges to overcome in implementation, additional products that may be derived from digital ledger technology, and whether this technology is likely to hasten our transition to a cashless society.
In the first portion of responses, this issue's lead article provides a historical view of digital currency relayed by an advisory board member who has been in the game for 37 years. With anecdotes from personal experiences, he puts cryptocurrency developments into perspective, showing them to be a segment of a larger journey. The article also includes thoughts from another industry leader whose short answers get right to the point, providing a fitting contrast for an industry that welcomes diversity business niches and approaches.
When it comes to business approaches, one contributor to this magazine reminds us what a difference something as simple as wishing merchants well on their birthdays can make when it comes to customer retention. Other payments experts discuss how to help restaurants employ mobile solutions to provide frictionless experiences; why localization is essential to success in the APAC region; building loyalty by personalizing interactions with your current merchant customers and partners; and the lift biometric payment solutions have gotten due to consumers' desire to minimize physical contact at the POS.
In selected News Briefs we've highlighted stories on the Fed's pilot of an instant payments network; biometrics replacing cards and smart devices at checkout; studies indicating a need for more security and payments orchestration; and insights into consumer payment preferences. You'll find all published news stories in full at www.greensheet.com. And additional updates on company and individual milestones are included in Industry Update herein.
We've also included our popular company and product profiles. If you're running a company you'd like to have profiled for our readers, please send a note to email@example.com. And if you have a new product to announce or other company news, send a press release to firstname.lastname@example.org.
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