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Wednesday, September 20, 2017

1-click checkout now out of Amazon's control

Amazon Inc.'s 1-click purchase patent expired Sept. 11, 2017, following a successful, 20-year run. Awarded in 1997, when Amazon was selling books online, it enabled consumers to purchase items with a single click, using stored billing, shipping and payment credentials. Retail analysts say the 1-click concept revolutionized online retail and boosted ecommerce spending. Casey Gannon, Vice President of Marketing at Shopgate Inc., expects to see 1-click checkouts broadly implemented across the retail ecosystem in the wake of the patent's expiration.

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