Worldline taps India’s ecommerce, demographic dividends

As firms expand globally, India’s diverse, digital-first economy offers unparalleled opportunities in international ecommerce, according to Ramesh Narasimhan, chief executive officer, India, Worldline Merchant Services, a leading payments and transactional services provider. In a recent interview with The Green Sheet, Narasimhan described India’s market, detailing how Worldline’s cross-border services have removed barriers to entry in the region.

“We’re experiencing a demographic dividend, with 75 percent of India’s population under 45 years of age,” Narasimhan said, noting these tech-savvy consumers rely on mobile phones to authenticate online and mobile app transactions. And unlike China’s manufacturing, export-led economy, India is a consumption economy, he added, with a massive appetite.

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Drive deals with one-stop payments, document management

Under was founded in Chicago in 2019 by Mike Abramovic and Jeff Shea to bring transparency to payments engineering, sales and technology. The former Payline Data executives wanted to start afresh with a new tech-driven ISO following the 2018 sale of Payline Data. The fintech startup raised its first round of funding in 2019 shortly after its inception, followed by a second round in 2022. Today the Chicago-based company's 10 full-time employees, part-time workers and engineering interns provide end-to-end integration services to ISOs, processors and ISVs.

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