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Wednesday, November 22, 2017

Black Friday lifts all retailers, analysts say

When Black Friday opens the holiday season Nov. 24, 2017, the surge of in-store and online shopping will benefit Main Street, not just big-box retailers, according to retail analysts. A new study published Nov. 14, by Womply, a software-as-a-service (SaaS) provider, found 2016 Black Friday sales surpassed Small Business Saturday and December 23 among small business owners.

Womply's data scientists found Black Friday was the top sales day for local retailers in every state except Maine, where Small Business Saturday took top honors.

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