2018 holiday ecommerce may exceed $504 billion, analysts say
A s the 2018 holiday season gets underway, Adobe Digital Insights predicts a significant uptick in ecommerce spending. ADI’s report, titled 2018 Digital Trends in Retail and published Nov. 8, 2018, projects $504 billion in overall ecommerce holiday spending. ADI researchers say the forecast reflects consistent 14.8 percent year-over-year growth.
ADI researchers advise retailers to optimize the customer experience by delivering real-time, relevant content and messaging on an ongoing basis. These capabilities will also help retailers manage holiday transaction flows and convert shoppers to buyers, they stated.
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Podcast #16 - Growing and retaining good merchants, update on mobile payments, and more.
In this episode:
- An interview with Cory Capoccia, President of Womply, on how his company partners with ISOs and MLSs on data-driven merchant retention strategies.
- Patti's Insider's Report provides the latest on mobile payments, like mobile wallets.
- Finally, James tackles a Question from the Field on holding 1099 agents accountable.
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