Deadline constraints cause JCPenney's halt of NFC, Apple Pay
C onsumers and payments analysts are discussing JCPenney's recent decision to stop supporting Apple Pay and other forms of near field communications (NFC) payments at its stores. In a statement to TechCrunch, the company explained it was discontinuing support of legacy contactless payment schemes that no longer comply with EMV guidelines.
"A third-party credit card brand made the requirement for all merchants to actively support EMV contactless functionality effective April 13, retiring the legacy MSD [magnetic stripe data] contactless technology in place," JCPenney representatives stated. "Given the resources and lead time associated with meeting the new mandate, JCPenney chose to suspend all contactless payment options until a later date."
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