Product: EBANX Track
EBANX, a fintech company founded and headquartered in Latin America, launched EBANX Track, an advanced technology platform designed to help Latin American consumers track international purchases from checkout to delivery. The platform enables consumers to pay with local, preferred payment methods. Merchants using EBANX as their local payments provider can offer the service to customers and track shipped orders on a secure dashboard, according to company representatives.
Henrik Nilsmo, chief commercial officer at EBANX, said the company's Latin American focus helps merchants optimize fulfillment, marketing and customer service throughout the growing region. Noting that Latin American consumers spend a lot of time shopping online, Nilsmo said EBANX can simplify international ecommerce for merchants by serving as a local representative and providing 24/7 multilingual support on merchants' behalf.
"Payments acceptance in Latin American countries can be complicated due to many barriers," Nilsmo stated. "Logistics is also challenging, with merchants waiting up to 30 days to confirm receipt of shipment to Latin America. EBANX Track connects merchant and parcel to consumer dashboard and follows the entire journey, increasing transparency beyond payments."
Designed to improve the ecommerce customer experience, EBANX Track provides information about online orders in consumers' native language and enables them to track parcels from 600 couriers worldwide. Additional email alerts about order status and estimated arrival times are on the company's near-term product roadmap, representatives stated.
EBANX Track's dashboard allows merchants to follow shipments worldwide and be notified of exceptions and delays in the logistics chain. Nilsmo said the ability to navigate the end-to-end logistics chain benefits merchants and consumers alike: merchants can track multiple parcels at every stage of a delivery and correct gaps in service, avoiding setbacks and potential chargebacks; consumers can have a better international ecommerce experience.
Daniel Pakuschewski, B2B product manager at EBANX, mentioned that having full visibility of orders in transit to Latin America helps retailers react quickly to issues. "Equipped with this information, they are able to correct any gaps," he said.
Ramez Mawad, B2C product manager at EBANX, observed that companies can build brand value and loyalty by improving the customer experience. "By following the order closely all the way down to home, and with information in the local language, the consumer ends up with a seamless, more confident experience."
EBANX is well positioned to help merchants and merchant service providers establish a presence in Latin America, Nilsmo stated. More than 50 million Latin Americans use EBANX when they shop on international websites, and more than 500 ecommerce merchants use the platform to reach their Latin American customers, he added.
The company has offices in Brazil, Mexico, Uruguay, the United States and United Kingdom and provides end-to-end payment solutions throughout Latin America. Its global channel partners include AliExpress, Wish, Pipedrive, Airbnb and Spotify. In addition to cross-border solutions, the company provides consulting and local customer service teams to merchants.
"Competition is fierce in North America and Europe, but Latin America is a new path where not everyone is running in the same lane," Nilsmo said. "The region has 50 million consumers with smartphones and is growing year over year. These emerging markets are enabling leading global enterprises to derive tangible benefits, build brand awareness and gain market share quickly."
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