Payments leaders had a range of responses when the COVID-19 pandemic gripped the world in 2021, as well as a diversity of approaches to serving customers when in-person business and social interactions picked up as restrictions imposed for public safety began to ease. As evidenced by answers members of The Green Sheet Advisory Board provided to a series of questions we asked, their strategies were distinct during the crisis because they came from deep knowledge of their unique customers, employees and communities.
This issue's lead article is the second of a two-part series that gives insight into decisions our advisory board members made during this unprecedented time. It shows how flexibly and appropriately they took charge to help ensure the best outcome for all. And it shares some of their wisdom gained.
Of course, advisory board members aren't the only sharp professionals in the payments sphere. We publish contributed articles in our Education and Views sections, as well as on our Readers Speak page. In this issue, contributors discuss the hidden value of transactional data, which can be harnessed to better manage attrition, discover unmet needs, analyze profitability and more; the rise of integrated solutions and suggestions on how to think like a fintech rep instead of a bankcard rep; and how, as a result of COVID, being served took on a whole new meaning as a massive spike in digital commerce made it difficult for merchants to discern good customers from fraudsters.
The industry has been bursting with news during this time of renewed activity, which is reflected in the stories we post regularly online under Breaking Industry News. A sampling of those, included in News Briefs, covers the soaring growth of digital commerce; HSBC's withdrawal from the U.S. retail banking market; the recent Southeast Acquirers Association's celebratory in-person conference; the Fed's look into cryptocurrency with an eye for creating its own; credit card surcharging's green light from legislators in Colorado, leaving only Connecticut and Massachusetts with laws on the books prohibiting the practice; and the need for credit unions to go digital to reinforce their customers' loyalty.
New company and product profiles, along with updates on recent milestones are also included.
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