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Table of Contents

Lead Story

2016: An action-packed year for payments

Patti Murphy


Industry Update

New PCI guidelines address scoping, segmenting

Fintechs inch closer to bank status

Gas station EMV deadline reset to 2020

M-commerce dominates early holiday shopping


Digital ID, the final piece in mobile wallet

Matt Bruno

Customer data management insights


Closing sales, opening relationships

Dale S. Laszig
DSL Direct LLC


Street SmartsSM:
Minimalism: A path to financial freedom

John Tucker
1st Capital Loans LLC

The CFPB takes on prepaid

Brett Husak
National Bank Services

Insights from puppy training applied to payments

Steven Feldshuh
Merchants' Choice Solution East

Multilayered authentication: challenges now, rewards later

Evi Triantafyllides

Company Profile

International Bancard Corp.

New Products

Omnichannel platform for in-store, online commerce

Lightspeed eCom
Lightspeed POS Inc.


Intimidated by large groups? Not to worry


Letter from the editors

Readers Speak

Resource Guide


A Bigger Thing

The Green Sheet Online Edition

December 26, 2016  •  Issue 16:12:02

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Customer data management insights

Aberdeen Group, in collaboration with Informatica, interviewed companies about how data is fueling customer experience strategies. What researchers found was that managing master data management (MDM) systems that connect all channels to guide the customer journey has its challenges. Following are excerpts from a webinar discussion on the topic.

Top data management challenges identified by enterprises:

Business outcomes: data management system users versus non-users

Top technology enablers identified by best-in-class businesses:

Seven steps for building upon data streams:

  1. Connect only the most valuable customer data across all systems and applications.
  2. Clean the data by purging inaccurate information and filling in gaps.
  3. Master the data by consolidating duplicate information into a single view.
  4. Relate the data by linking it to other relevant data points.
  5. Enrich the data with demographic, geographic, social, call log, other third party data.
  6. Deliver data to the right teams via a consistent flow to apps and analytics tools used.
  7. Govern the data by deploying secure company-wide strategies, policies and standards.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Board Studios