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Table of Contents

Lead Story

2016: An action-packed year for payments

Patti Murphy


Industry Update

New PCI guidelines address scoping, segmenting

Fintechs inch closer to bank status

Gas station EMV deadline reset to 2020

M-commerce dominates early holiday shopping


Digital ID, the final piece in mobile wallet

Matt Bruno

Customer data management insights


Closing sales, opening relationships

Dale S. Laszig
DSL Direct LLC


Street SmartsSM:
Minimalism: A path to financial freedom

John Tucker
1st Capital Loans LLC

The CFPB takes on prepaid

Brett Husak
National Bank Services

Insights from puppy training applied to payments

Steven Feldshuh
Merchants' Choice Solution East

Multilayered authentication: challenges now, rewards later

Evi Triantafyllides

Company Profile

International Bancard Corp.

New Products

Omnichannel platform for in-store, online commerce

Lightspeed eCom
Lightspeed POS Inc.


Intimidated by large groups? Not to worry


Letter from the editors

Readers Speak

Resource Guide


A Bigger Thing

The Green Sheet Online Edition

December 26, 2016  •  Issue 16:12:02

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The CFPB takes on prepaid

By Brett Husak

In the banking industry, when you read headlines about the Consumer Financial Protection Bureau, you may feel an immediate sense of dread. The CFPB can seem like Cousin Eddie from the movie National Lampoon's Vacation and its sequels: someone you don't really want to see, but he keeps showing up unannounced and you have no way to avoid him.

Well, the days have gotten shorter, the air has gotten cooler and, just in time for the holidays, along came Cousin Eddie (I mean the CFPB) with an appearance. The prepaid card industry has remained mostly unregulated due to ambiguities in credit and debit card laws. That was up until four years ago, when the CFPB disclosed its intention to implement regulations on prepaid accounts.

SIDE BAR:More on CFPB and prepaid

The following resources were used in researching this article:

The scope of the rules

Recently, the agency issued its Final Rule, which will go into effect Oct. 1, 2017. It governs prepaid accounts that include:

In summary, this applies to any stored-value payment mechanism that is not connected to a bank account as long as it is redeemable with unaffiliated merchants, can be used at ATMs, or can be used to conduct person-to-person transfers. The Final Rule specifically excludes:

Why these regulations matter

So let's explore what exactly these regulations are and how they will affect both you and the consumers. The CFPB regulations will entail new protections for prepaid accounts under the Electronic Fund Transfer Act, as well as required consumer disclosures and credit protections that arise out of the Truth in Lending Act and the Credit Card Accountability Responsibility and Disclosure Act.

On the positive side, consumers will be made more secure by these changes once they are given greater access to their account information and more detailed fee disclosures in their card agreements. There will also be a limit to a consumer's monetary loss in the event that their cards are lost or stolen.

Of course, there are other questions and concerns for providers. For example, it is unclear how the CFPB would treat "force pay" transactions, such as when a gas station pre-authorizes a minimal amount on a card at the pump to confirm its validity.

Once the transaction is complete, the purchase amount could overdraw the account. Some uncertainties in these new rules may place such transactions in violation of regulations. Because, indeed, the CFPB may also be altering the way overdrafts are handled. Instead of allowing overdrafts for a fee as they do at banks, prepaid card providers may have to begin limiting overdrafts like credit cards.

Before that rule is enacted, the CFPB is looking into mandating banks to perform credit checks on their customers to ensure they can afford an account overdraft feature. If that is successful, they may enact the same plans for prepaid cards. As with any new regulations, consumer safety is always a priority, but we do not wish for changes that restrict people from using their prepaid cards or that create such hurdles for providers that they are driven from the market.

Ascending digital payments

The term "cash is king" is slowly moving into retirement along with the generation of baby boomers. Over the past 10 to 15 years, we have evolved into a payment technology-dependent society. With millennials taking the wheel, digital payments and cards have taken front and center as payment methods. Credit and debit cards have long been the staple in card usage, but over the past five years the industry has experienced a surge in the growth of general-purpose reloadable (GPR) cards as well.

Just how important is this industry? The numbers are pretty impressive. According to the CFPB, the amount of money that consumers put on GPR prepaid cards in 2003 was less than $1 billion. By 2012, that amount had ballooned to almost $65 billion and it is expected to reach $121 billion by 2018. These GPR cards also play to a wide demographic of users. Some are "banked," or are established with a bank and have a checking account, and others are "unbanked," consumers who do not have a traditional bank account and many rely exclusively on GPRs for their currency needs.

Research done by the Federal Reserve Bank of Boston shows that 45 percent of unbanked individuals own a prepaid card. How many people are unbanked? According to American Banker, there are nearly 68 million unbanked or underbanked Americans. Regardless of their banking status, however, the appeal of prepaid cards is easily understandable in today's society.

They are ideal for those with credit issues, convenient, often safer than carrying cash, and many people use them as a measure to help control their spending. A recent Pew Research Center survey found that approximately 10 percent of all U.S. consumers reported spending with a GPR card at least once a month.

This is a vital industry that needs to remain secure and accessible to consumers. It is also an area in which providers need to expand to meet growing needs and not be restricted into obscurity. Let's hope Cousin Eddie doesn't appear again for a while.

Brett Husak is Director of High Risk Merchant Services National Bank Services. Contact him at

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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