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Table of Contents

Lead Story

2016: An action-packed year for payments

Patti Murphy

News

Industry Update

New PCI guidelines address scoping, segmenting

Fintechs inch closer to bank status

Gas station EMV deadline reset to 2020

M-commerce dominates early holiday shopping

Features

Digital ID, the final piece in mobile wallet

Matt Bruno

ISOMetrics:
Customer data management insights

Views

Closing sales, opening relationships

Dale S. Laszig
DSL Direct LLC

Education

Street SmartsSM:
Minimalism: A path to financial freedom

John Tucker
1st Capital Loans LLC

The CFPB takes on prepaid

Brett Husak
National Bank Services

Insights from puppy training applied to payments

Steven Feldshuh
Merchants' Choice Solution East

Multilayered authentication: challenges now, rewards later

Evi Triantafyllides
PAAY LLC

Company Profile

International Bancard Corp.

New Products

Omnichannel platform for in-store, online commerce

Lightspeed eCom
Lightspeed POS Inc.

Inspiration

Intimidated by large groups? Not to worry

Departments

Letter from the editors

Readers Speak

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

December 26, 2016  •  Issue 16:12:02

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M-commerce dominates early holiday shopping

Initial retail reports revealed a spike in mobile and online commerce in the first two weeks of the 2016 holiday shopping season. Adobe Digital Insights, a subsidiary of Adobe Systems Inc., disclosed Nov. 28, 2016, that consumers spent $3.39 billion online on Cyber Monday, $50 million more than Black Friday's overall sales and 10 percent more than the same period in the previous year.

Tamara Gaffney, Principal Analyst at ADI, stated Cyber Monday sales surpassed all previous records, making it the biggest online shopping day in history. "This indicates that consumers still had more appetite for online shopping despite the incredible volume of online sales on Black Friday," she said. "Prices are expected to start climbing after today as retailers shift attention to extend the season late into December with quick shipping deals and the option to click and collect in store."

M-commerce gains momentum

Mobile commerce sales also reached a historic milestone on Black Friday and Cyber Monday by exceeding $1 billion on both shopping days. Total ecommerce spend reached $9.4 billion over the weekend, 16 percent more than the same weekend of the previous year. The average ticket price of iOS smartphones ($139) was slightly higher than Android smartphones ($124), ADI analysts stated. These findings were consistent with those of other service providers.

Kibo Software Inc., a cloud-based omnichannel service provider, noted 42 percent of the company's clients shopped on mobile devices on Cyber Monday, slightly higher than the retail industry's average of 35 percent. Kibo Chief Marketing Officer Tushar Patel expects the distinction between online and in-store shopping to continue to blur, as consumers increasingly use mobile for research at home and online.

"Consumers using mobile for research, both at home and in store, will rise, and as retailers continue to improve their marketing and ecommerce engagement on mobile, the number of consumers completing their transactions over mobile will increase," he said. "Retailers that focus on creating a seamless, relevant experience at all touch points during a consumer's buying journey are the ones that will rise as omnichannel champions in 2017."

More mobile wallets, transactions

Global marketing firm Criteo analyzed data from 350 retailers and 29.9 million online transactions over three major shopping days: Black Friday, Cyber Monday and the next day, which some have dubbed Bounceback Tuesday. The company found a spike in digital sales, especially at times when traditional retailers were closed and shoppers used connected devices for comparative research and ecommerce.

Smartphone usage increased by 50 percent compared with the previous year. Desktop computer use for shopping increased by 11 percent, accounting for 62 percent of all ecommerce traffic. Tablet usage was down by 11 percent. Additionally, 53 percent of Black Friday shoppers used mobile devices to research and compare products. The company also expected strong spending to continue throughout December.

"While deal-seekers made the most of Black Friday, Cyber Monday and Bounceback Tuesday, our data projects a second spike of unique visitors from December 5 through December 15," Criteo representatives stated. "We also expect these shoppers to visit fewer competitor sites than over the busy weekend, as their search for gifts narrows."

MLSs drive mobile adoption

Heather Petersen, Chief Executive Officer of National Merchants Association, said many m-commerce and ecommerce solutions offer advanced security that can help mitigate fraud, and their benefits outweigh any negatives. Merchant level salespeople (MLSs) can play a critical role in driving mobile wallet adoption by educating merchants about emerging mobile and ecommerce technologies, she stated.

"Any good agent will use knowledge and education to settle any fears or confusion with a merchant," she added. "There are more than 80 million millennials out there; 80 percent of them own smart phones, and almost half have already used mobile payments."

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Super G Capital LLC | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems