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The Green Sheet Online Edition

June 24, 2013 • Issue 13:06:02

New Products

EMV-ready mobile device

Product: Walker
Company: AnywhereCommerce

Global e-commerce and mobile payment technology provider AnywhereCommerce recently expanded its proprietary mobile payment portfolio. The new addition, Walker, is an EMVCo-certified chip-and-signature device that enables Europay/MasterCard/Visa (EMV) in addition to legacy mag stripe payment acceptance on most smartphone and tablet devices.

"Our Walker and Nomad chip and PIN devices are shipping globally, and we expect significant interest from the burgeoning U.S. market in our patented and secure solutions," stated Mitchell Cobrin, founder and Chief Executive Officer of AnywhereCommerce. He attributed the demand to card brand mandates for U.S. adoption of the EMV standard by October 2015.

"Walker is a simple and elegant mobile Point-of-Sale (mPOS) solution that enables merchants, acquirers, ISOs and issuers to quickly and cost-effectively add EMV-certified chip-based payment technology to their expanding m-commerce offerings here in the U.S. - without having to abandon still-dominant magnetic stripe capability," Cobrin said.

Weighing in at 1.41 ounces, Walker is built to withstand a minimum 300,000 cycles, whether it is used for line-busting or accepting payments at remote locations, the company stated. It also comes equipped with a three-track mag stripe card reader, an internal rechargeable Lithium ion battery, and a plug-and-play application programming interface or optional software for integration with existing processor infrastructures.

The device employs patented audio jack and USB connectivity options, along with proprietary triple data encryption standard technology to ensure secure, reliable operation. According to AnywhereCommerce, Walker is certified internationally for EMV Levels 1 and 2. It also supports smartphone and tablet devices that deploy iOS, Android, BlackBerry, Windows Phone, and Symbian operating systems.

"Technology providers that have strategies to support all major presentation methods like NFC, chip and signature, and chip and PIN, can service the immediate and long-term needs of financial providers and merchants that are looking to meet EMV standards," noted Rick Oglesby, Senior Analyst for the Aite Group LLC in a press release.

David Kaminsky, Senior Analyst with Mercator Advisory Group, added that the U.S. transition to EMV technology could take several years to fully implement. "A flexible product such as Walker, which enables EMV payment acceptance while still supporting magnetic stripe capability, offers merchants and other parties a safe and familiar way to wade into the coming EMV wave," he said.

Features of Walker include:

  • Chip-and-signature, mag stripe reader options
  • EMV L1 and L2 certified, with NFC capabilities
  • Tier 1 level proprietary data encryption technology
  • Audio jack and USB connectivity
  • Custom white-label branding opportunities

www.anywherecommerce.com end of article

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