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Table of Contents

Lead Story

No train, no gain

News

Industry Update

Heartland clamps down on breach

Heartland's call to action

Money launderers game for online merchants

Friendly fraud raises fears

2009 Calendar of events

Features

Strong LINC in the payments chain

One council, one voice

Selling Prepaid

It's a wide, wide world of prepaid

Prepaid in brief

The prepaid landscape for 2009

Lessons learned from European prepaid

The benefits of tax refunds on plastic

Views

Make security a small-merchant priority

Scott Henry
VeriFone

Revisit that elevator speech

Biff Matthews
CardWare International

The long fingers of PCI

Ross Federgreen and Rick Allen

Education

Street SmartsSM:
Remain in service? Be of service

Jason Felts
Advanced Merchant Services Inc.

Stand by your plan

Jeff Fortney
Clearent LLC

Helping merchants help themselves

Christian Murray
Global eTelecom Inc.

Collecting opportunities

Curt Hensley
CSH Consulting

Totally tailored presentations

Daniel Wadleigh
Marketing Consultant

Get the FUD out of PCI

Tim Cranny
Panoptic Security Inc.

Company Profile

ProPay Inc.

ACH Payment Solutions

New Products

When taking debit becomes a snap

Snap-on Mobile Payment Device
Company: Motorola Inc.

A mobile printer for the payments jungle

EM 220
Company: Zebra Technologies Corp.

Inspiration

Ditch the dark side

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

February 09, 2009  •  Issue 09:02:01

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New Products

A mobile printer for the payments jungle

Product: EM 220

During every interaction mobile merchants have with potential customers, they are being judged. When making sales, door-to-door salespeople's appearance and manner is as important as the products they sell.

Great sales pitches and killer products are likely undermined by crumpled shirts and bad haircuts. The same applies to the POS devices mobile merchants use to accept payments in the field.

Demonstrating professionalism with sleek new terminals is a no-brainer. But what about portable receipt printers? Many customers expect receipts at the POS to verify that purchases are correct; it seems paramount that portable printers also be compact, well-designed and reliable.

Zebra Technologies Corp. touts its new Economy Mobile 220 (EM 220) as having just those qualities. The EM 220 is a lightweight, pocket-sized, thermal receipt mobile printer with one-touch media loading, integrated card reader and light emitting diode screen. Zebra considers it an entry-level, low-cost device ideal for micromerchants and field service workers.

Three verticals

According to Luis Rosales, Senior Product Manager at Zebra, the company is targeting three vertical markets with the EM 220: retail, government and the mobile workforce.

In retail, the EM 220 is designed for line-busting applications such as table-side payments for restaurants, event sales, and parking and rental car businesses. Government applications include citations, fines, and meter and utility readings.

As for the mobile workforce, Rosales heard from businesses that they didn't need the more rugged and complex mobile receipt printers that Zebra sells. What they needed was a printer that was small and light, "especially for people who have to carry the device for long periods of time," Rosales said.

"And especially for customer facing applications where the printer has to look small and nice and neat, not like a big industrial device."

Field service workers such as roofers, plumbers and water heater repairmen could use the receipt printer for proof of delivery or payment on delivery applications. "For example, somebody who is repairing or installing something in the household where they can take a payment right there or leave a receipt for proof of service," Rosales said.

Two for one

Rosales believes the two-piece, mobile solution is superior to the one-piece payment terminals that integrate receipt printers into POS devices.

"If you drop the hand-held and you break it, you still have the printer and you can replace the hand-held easily and continue," Rosales said. "If you have a one piece device like a payment terminal ... if the device breaks, you are out of the printer as well."

The EM 220 is compatible with handheld terminals, such as those supplied by Motorola Inc., that run on Microsoft Corp.'s Windows Mobile operating system. But Rosales said Zebra provides a software development kit to assist companies in producing applications to configure payment terminals to function with Zebra's printers.

Zebra Technologies Corp.
800-452-4056
www.zebra.com

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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