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Table of Contents

Lead Story

No train, no gain

News

Industry Update

Heartland clamps down on breach

Heartland's call to action

Money launderers game for online merchants

Friendly fraud raises fears

2009 Calendar of events

Features

Strong LINC in the payments chain

One council, one voice

Selling Prepaid

It's a wide, wide world of prepaid

Prepaid in brief

The prepaid landscape for 2009

Lessons learned from European prepaid

The benefits of tax refunds on plastic

Views

Make security a small-merchant priority

Scott Henry
VeriFone

Revisit that elevator speech

Biff Matthews
CardWare International

The long fingers of PCI

Ross Federgreen and Rick Allen

Education

Street SmartsSM:
Remain in service? Be of service

Jason Felts
Advanced Merchant Services Inc.

Stand by your plan

Jeff Fortney
Clearent LLC

Helping merchants help themselves

Christian Murray
Global eTelecom Inc.

Collecting opportunities

Curt Hensley
CSH Consulting

Totally tailored presentations

Daniel Wadleigh
Marketing Consultant

Get the FUD out of PCI

Tim Cranny
Panoptic Security Inc.

Company Profile

ProPay Inc.

ACH Payment Solutions

New Products

When taking debit becomes a snap

Snap-on Mobile Payment Device
Company: Motorola Inc.

A mobile printer for the payments jungle

EM 220
Company: Zebra Technologies Corp.

Inspiration

Ditch the dark side

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

February 09, 2009  •  Issue 09:02:01

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Trade Association News
One council, one voice

Executives of the Electronic Funds Transfer Association (EFTA) and NACHA - The Electronic Payments Association created a new council to represent organizations involved in the development and operation of electronic benefits transfer (EBT) systems, which replace government issued checks with a payment card. The merger, named the eGovernment Payments Council, will be managed by the EFTA.

"The genesis of the merger was really that many members belonged to both our EBT Industry Council and NACHA, and they felt that it was counterproductive to have two separate entities," said Bob Bucceri, General Partner at Chaddsford Planning Associates LLC and Senior Consultant to the EFTA. "One council can achieve more critical mass. We also get a wider range of representation that works for all members."

The eGPC includes representatives from state and federal governmental agencies, nonprofit organizations, payment processors, POS manufacturers, security and risk management consultants and information technology specialists.

"It's a very interindustry council in that if an issue comes up, you've got everyone who is involved in designing, developing, implementing and operating these systems now with one voice around EBT," Bucceri said. "I think the merger makes it much more likely that program improvements will happen. EBT is the next big program to see automation at the POS, so we've set our goal to find more adequate funding and convert to EBT right now."

The council's initial focus will be to work with the U.S. Congress and the U.S. Department of Agriculture's Food and Nutrition Service on cost models to convert the Women, Infants and Children (WIC) nutrition program to EBT technology. Currently, only five states utilize EBT for the WIC program, and Bucceri's goal is to see it implemented throughout the country.

"We'd like to see all 50 states and territories have EBT for the WIC, which is a supplemental nutrition program for children, pregnant women and nursing mothers," Bucceri said. "There are a lot of complexities because most states still issue paper checks." He feels the biggest obstacle right now is the startup cost.

"However, we believe EBT implementation does away with all that by improving the integrity and reducing costs in the long run, but we need to get people's attention," he said. "To that end, we're working with the federal government to help them understand ways and models to help fund this program. Ultimately, it will help save the taxpayers money."

For more information, visit www.nacha.org or www.efta.org.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Super G Capital LLC | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems