Meet the dual-pricing originators
Established in 1989, incorporated in 1991 and reincorporated in 2004, MBNCARD continues to grow and expand, led by original founder and owner, Jerry Cain. Guided by his vision to balance quality with affordability, driven by customer service, MBN is now seen as the gold standard in merchant card services and payment processing solutions.
Cain credits MBN's success to its employees and core values. "I am still CEO," he said, adding that Travis Cain and Erika Cain manage day-to-day operations, and other key executives have been instrumental in shaping the company's heritage of integrity, innovation and pride.
Nearly four decades of combined experience among its visionary leaders gives MBN a competitive advantage, Cain noted. The company is proud of its role in helping payments industry stakeholders level up the merchant, service provider and customer experience by transforming legacy systems into compliant, next-generation technology solutions.
Inventing Dual Pricing
Cain went on to say that MBN continually enhances its high-performing technology suite and recently launched its third platform, which has become a mainstay of leading paytech terminals, gateways and POS devices, including Clover and Dejavoo.
A primary objective for Cain and his team is to help acquirers and merchants comply with card brand rules. To that end, they created dual-pricing software that displays both cash and credit card pricing.
They applied for a patent, which was subsequently approved. While scores of companies have copied the program, MBNCARD's software remains the original, patented and best-in-class dual-pricing solution, Cain said. As he reflected on the company's achievements, he recalled their invention of Dual Pricing and patent award as pivotal.
"The timing could not have been better," he said. "When cash discounting started to take off in 2015, not everyone was doing it correctly. Some cash discount solutions were really credit card surcharging in disguise. Those who were using the surcharging model and calling it cash discount were getting it wrong, and their merchants were getting fined. Those who copied our patent are getting it right even though they are infringing on the patent."
All-in-one proprietary platform
Cain further noted that MBN has created an environment, culture and technology ideally suited to achieving the company's goal to maximize the sales channel utilizing its current products and services.
As anyone who is using MBNCARD's single proprietary platform would agree, Cain added, its fast, efficient and powerful technology is easy to use and gives ISOs and merchant level salespeople (MLSs) access to multiple bank relationships and BINs with North, Omaha, and TSYS/Global processors.
"We've been at this for a long time," Cain said. "And we've cultivated the best relationships in this industry to negotiate the best prices available to create the gold standard in ISO partnerships. Our merchant services partners leverage these relationships for unmatched profitability."
He invited ISOs and MLSs to discover "a world of difference" at MBN, beginning with its patented Dual Pricing, a solution that is a powerful selling tool, he pointed out.
"If you use our Dual Pricing model, there is nothing more you need to do to be compliant," Cain said. "We have steadily grown 20 percent per year in revenue, and our attrition has decreased."
Three ways to profit with MBN
In addition, MBNCARD offers three distinct ways for ISOs, MLSs or merchants to work with the company:
- Become an MBN Affiliate Partner: For those who want to refer their merchants to MBN for ongoing service.
- Join the MBN ISO Program: For those who want higher splits on residuals and bonuses when they service and maintain their merchants.
- Become an MBN Referral Partner: For merchants who want to increase their income by referring other merchants for processing services.
From its patented Dual Pricing to its all-in-one platform and flexible partnership models, MBN offers a comprehensive approach to payment processing designed to deliver lasting value across the payments ecosystem.
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