16:44:52 (UTC) 08-14-2026
AS Watson expands partnership with NCR Voyix
16:41:22 (UTC) 08-14-2026
Western Union and Intermex provide update on pending acquisition
16:39:20 (UTC) 08-14-2026
Paysafe becomes Envision Racing title partner to build future of fan engagement
16:35:57 (UTC) 08-14-2026
Dealer Cash selects PSQ Payments for consumer payment processing
16:33:47 (UTC) 08-14-2026
AEON expands settlement layer for agentic economy across LATAM
16:14:38 (UTC) 08-14-2026
FLEX Payment Solutions secures sixth consecutive Inc. 5000 recognition
16:13:38 (UTC) 08-14-2026
Monk adds third-party portal automation to its AI platform
16:11:21 (UTC) 08-14-2026
Strata CU, Alkami to deliver seamless, personalized digital banking experience
Friday, August 14, 2026
Time to dust off your gift card sales pitch
Gift cards are an intentional purchase that consumers plan for well in advance of the holidays, offering merchants an ideal opportunity to capture sales before peak season, and by extension, a reason for merchant level salespeople to sell merchants on the opportunities that come with selling them.
In Part 1 of this two-part Q&A, payments executives discussed where the industry should draw the line between legitimate business protections and practices that leave merchants feeling trapped or misled. In Part 2, additional industry leaders weigh in on those same questions, offering perspectives on merchant responsibility, contract transparency, professional standards and what it will take to strengthen trust in the payments industry. We continue our discussion with the same two questions posed in Part 1:
This week's featured contributor:
PAX Technology Inc., an electronic payment solutions provider, has placed 60 million terminals located in over 120 countries. As a leading manufacturer of payment solutions, PAX is committed to delivering innovative, high-quality and secure payment solutions to businesses, large and small, worldwide.
James Shephard & Patti Murphy
August 15th, 2026
What happens when one of the biggest names in payments decides to build a serious reseller channel? James Shepherd gets the answer directly from Mike Collins, who heads up Square’s reseller division.
They discuss why Square believes ISOs and agents can help it move further into the middle market, where Square sees significant opportunity. Mike also explains how the reseller experience works, from digital merchant onboarding to pricing and proposal support, co-selling, software demos, and ongoing partner support. Most importantly, he explains why Square’s technology is what he believes gives agents an edge in winning and retaining merchants.
The episode also includes Today in Payments with Patti Murphy, covering interchange legislation, ACH and P2P payment growth, small-business trends, and the increasing sophistication of fraudsters using AI and faster payment networks.
Company profile from GS260702
Valutec, a gift card and marketing services pioneer since 1998, is known for its comprehensive closed-loop, stored-value gift card transaction processing and loyalty programs. The company's experienced product team helps partners and merchants strengthen customer engagement and loyalty.