By Sandra Higgins
Sysnet Global Solutions
When it comes to leading a healthy lifestyle, eating the right food, exercising regularly and maintaining a positive mindset are key. However, despite these best intentions and practices, you still might not get all the nutrients your body needs for optimal health. To combat this, a doctor might suggest taking a daily multivitamin to guarantee the body gets all the minerals and vitamins it needs. Makes sense, right?
This same logic can be applied to the importance of cybersecurity and compliance solutions, especially given the current business climate and risks associated with remote working. Like a doctor prescribing a multivitamin, acquirers can offer security "prescriptions" to help merchants maintain business health. The prescription is then deployed by a security software provider that, like a pharmacy, dispenses the multivitamin of data security services and tools to help keep businesses in good health.
With the range of data security and compliance solutions available, like vitamins on pharmacy shelves, smaller businesses can often become overwhelmed by the volume of available tools and may forego sourcing their "medication" altogether.
To eliminate merchants' stress in determining their data security needs, an acquirer can prescribe one solution that allows merchants to stay security-fit and prevents them from becoming overwhelmed. That way, merchants don't buy solutions or supplementary add-ons that they don't actually need.
Like with medicine, merchants need to know a prescription's long-term benefits before administering it. With an all-in-one solution, the benefits are vast. In addition to easy compliance with payments standards (like PCI DSS) and access to appropriate business setup security tools, benefits of all-in-one solutions that manage merchants' security include:
Having a fully managed data security solution prescribed by an acquirer also means costs are kept low. Many people buy vitamins in bulk to help share the cost with family or close friends. By buying security tools at scale, merchants' costs are kept down, too. This means when businesses assess their budgets, they can be sure their compliance and security costs are affordable.
When buying a multivitamin, customers typically buy from reputable brands so they can rely on the quality and effectiveness of the daily dose, as reputable multivitamin providers undergo meticulous analysis and rigorous quality controls during manufacturing. In the same vein, businesses expect reliable quality from an acquirer's prescription.
Multivitamins can provide patients numerous health benefits, but the biggest benefit is having solutions in one place, which makes it easier to ensure the body gets all it needs to stay healthy. When businesses take a security "multivitamin," they remove stress from compliance and security, and provide more time for other pressing tasks.
If small businesses, in particular, can adopt the habit of taking a regular multivitamin, a straightforward all-in-one solution, to address compliance and security, they will be more open to trying other things that may lead to an evolution of their businesses.
Sandra Higgins is the chief marketing officer for Sysnet. She joined Sysnet in 2011 as senior vice president of marketing. She is responsible for of all aspects of Sysnet's corporate marketing strategy, driving a growing demand for Sysnet's solutions globally. With over 20 years' experience working in the payments industry, she previously held senior marketing roles with both Bank of Ireland Credit Card Services and Elavon Merchant Services. Contact her at firstname.lastname@example.org.
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