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Table of Contents

Lead Story

The payments journey: From point of sale to points of commerce - Part 1

Dale S. Laszig


Industry Update

CFPB offers more time for prepaid compliance

SEAA 2017 energizes base

Acculynk to boost First Data's ecommerce portfolio

Visa, Viewpost target SMB payments


Acquirer earnings roundup: March 2017

Mobile wallet apps boost store visits

Steve Sotis


Interchange challenges create need for payments experts

Patti Murphy
ProScribes Inc.

Fraud and plaque prevention: Both powered by AI

Don Bush

Lead with logic and honor

Steven Feldshuh
Merchants' Choice Payment Solutions East


Street SmartsSM:
Let's listen, learn and share

Aaron Nasseh
Finical Inc.

Honesty sells

Jeff Fortney
Clearent LLC

Company Profile


New Products

Pocket-size computers for fixed and mobile settings

Zebra Technologies TC51, TC56
BlueStar Inc.

Secure portal for real-time security audits, compliance



Demystify, clarify, compare


Letter from the editors

Readers Speak

Resource Guide


A Bigger Thing

The Green Sheet Online Edition

April 10, 2017  •  Issue 17:04:01

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Fraud and plaque prevention: Both powered by AI

By Don Bush

There is no question that artificial intelligence (AI) is the darling of 2017 technology predictions hype. Think big data and how people reacted to its entry a few years ago. From an "AI toothbrush," unveiled at the Consumer Electronics Show in January, to human-crushing poker strategies to automated dermatology, AI is getting significant attention. Don't believe me? A simple Google search will churn out more than 2 billion results in less than one second. Receiving much less attention, however, are the very real technologies implementing AI in a constructive way.

With any emerging technology there will be companies attaching themselves to the buzzword itself, rather than pioneering the respective technology. The truth is, "powered by AI" can be attached to almost any technology ‒ without much substance behind the claim. This may seem harmless enough, but it's almost certainly misleading the public.

My stance is that "real intelligence" is key when it comes to AI. What's real intelligence? you may ask. It's the piece of the puzzle that popular articles that discuss smart refrigerators and offer satirical predictions about robots taking over leave out.

For AI to function for fraud mitigation and prevention, a few things must be in place.

There you have it. We, at Kount, believe fraud mitigation via AI and machine learning is exponentially more exciting than a toothbrush moonlighting as a robot.

Don Bush joined Kount as Director of Marketing in October 2010 and became Vice President of Marketing in December 2012. Previously, he was Director of Marketing at CradlePoint, a leading manufacturer of wireless routing solutions in the mobile broadband industry. Don has worked in several management roles within the technology segment for over 20 years with both hardware and software manufacturers, and as a partner in two top technology marketing agencies. He has led products launches and marketing programs for dozens of companies around the world such as Citi, HP, IBM, Kodak, Motorola and Weyerhaeuser, and he co-authored the seminar series, "Common Launch Disasters and How to Avoid Them." Contact him at

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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