By Don Bush
There is no question that artificial intelligence (AI) is the darling of 2017 technology predictions hype. Think big data and how people reacted to its entry a few years ago. From an "AI toothbrush," unveiled at the Consumer Electronics Show in January, to human-crushing poker strategies to automated dermatology, AI is getting significant attention. Don't believe me? A simple Google search will churn out more than 2 billion results in less than one second. Receiving much less attention, however, are the very real technologies implementing AI in a constructive way.
With any emerging technology there will be companies attaching themselves to the buzzword itself, rather than pioneering the respective technology. The truth is, "powered by AI" can be attached to almost any technology ‒ without much substance behind the claim. This may seem harmless enough, but it's almost certainly misleading the public.
My stance is that "real intelligence" is key when it comes to AI. What's real intelligence? you may ask. It's the piece of the puzzle that popular articles that discuss smart refrigerators and offer satirical predictions about robots taking over leave out.
For AI to function for fraud mitigation and prevention, a few things must be in place.
There you have it. We, at Kount, believe fraud mitigation via AI and machine learning is exponentially more exciting than a toothbrush moonlighting as a robot.
Don Bush joined Kount as Director of Marketing in October 2010 and became Vice President of Marketing in December 2012. Previously, he was Director of Marketing at CradlePoint, a leading manufacturer of wireless routing solutions in the mobile broadband industry. Don has worked in several management roles within the technology segment for over 20 years with both hardware and software manufacturers, and as a partner in two top technology marketing agencies. He has led products launches and marketing programs for dozens of companies around the world such as Citi, HP, IBM, Kodak, Motorola and Weyerhaeuser, and he co-authored the seminar series, "Common Launch Disasters and How to Avoid Them." Contact him at email@example.com.
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