With almost two years in the business under my belt, I have built a small portfolio. I can see the future will be bright if I maintain the right balance between getting new business and maintaining established relationships. I hear that it's important to maintain contact with your customer base, but how often should I be reaching out to them. I don't want to be an irritant.
Larry Truelove, Merchant Level Salesperson
That's an excellent question, and it recently came up in our MLS Forum. Benjamin Abel asked how regularly forum members keep in touch with merchants once they're up and running. Several members offered perspectives. One of them, Steve Norell, provided an answer that does a good job of summing up members' sentiments on the topic. Here's what Norell wrote:
As I have stated to every person that either worked or represented me, if you are stopping to see a merchant just to say Hi, How's it going, you are wasting your time. However, if you are going there to do any or all of the following, then it makes sense:
That is more than enough.
To see the full discussions, visit the MLS Forum, accessed through the Forums tab at the top of our home page. You'll need to register on our site to join discussions, but the process is quick and easy.
In our archives, there are also a number of helpful articles by contributing writers on the topic of merchant retention. Here are several that should interest you:
What are your goals and strategies for merchant acquisition and retention in the coming year? Are you focusing on a particular vertical, a cutting-edge technology that solves a vexing merchant problem, new strategic partnerships? Please let us know at email@example.com. We'll welcome other feedback and suggestions at that email address, as well.
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