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Table of Contents

Lead Story

Loyalty, the currency of choice

Ann Train

News

Industry Update

Disputes rekindled by Financial CHOICE Act

Barcode technology gets digital makeover

Home Depot joins chip-and-PIN protest

Aussie crackdown on card surcharges

Features

FICO pedestal cracking

Acquirer Earnings Roundup: May 2016

Mobile coupon tidal wave

ISOMetrics:
Restaurant patronage on the rise

Views

CFPB targets payday lenders: What's next?

Patti Murphy
ProScribes Inc.

Brexit doesn't mean UK will exit fintech race

David Poole
myPINpad

Will vaping go up in smoke?

Brett Husak
National Bank Services

Education

Street SmartsSM:
Shifting MLS strategies and models

John Tucker
1st Capital Loans LLC

Taking stock at mid-year 2016

Jeff Fortney
Clearent LLC

Five ways to combat attrition effectively

Aaron Nasseh
Finical Inc.

Guide to a successful portfolio acquisition strategy

Adam Hark
MerchantPortfolios.com

Company Profile

Traffic Jamming

New Products

Simple, secure cross-border payments

UP eCommerce Payment Solution
ACI Worldwide Inc.

360-degree solution for chargebacks issues

FPR-360
Chargeback Gurus

Inspiration

Finding opportunity

Departments

Letter from the editors

Readers Speak

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

July 11, 2016  •  Issue 16:07:01

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Barcode technology gets digital makeover

Forty-two years after the first barcode was scanned at the POS, GS1 updated its barcode technology standard in an effort to make barcodes more ubiquitous and secure. More than 1 million companies are members of GS1, a global body focused on product traceability throughout the supply chain. Its evolving global standard helps organizations reduce business risk, improve efficiencies and comply with varying regulatory environments, GS1 stated.

The new standard for barcode scanning is based on laser and infrared beaming technology that facilitates barcode scanning at the POS. The technology translates black-and-white areas within a barcode into a series of pulses and pauses, transmitting the information to the scanner at a rate of 1,000 times per second, using a process similar to Morse Code.

"The technology interprets the line length of each bar and blinks the LED at the same rate as the scanner would see if it read the barcode," said George Garrick, President and Chief Executive Officer at Mobeam Inc. "The scanner doesn't know if it's reading a barcode or LED." Currently, Mobeam is the only provider of the GS1-certified, patented technology.

No additional hardware, software needed

The GS1 standard maintains existing barcode best practices, which include masking numerical identifiers to make it more difficult for barcodes to be duplicated. Barcode beaming technology is invisible to the human eye; fraudsters would need a technology capable of decrypting an infrared beam in order to duplicate a barcode, Garrick stated.

The newly updated GS1 barcode beaming standard includes the following enhancements:

Bright future ahead for LED barcodes

Garrick noted that barcode beaming technology is compatible with all digital wallets; he anticipates digital barcode adoption to grow in parallel with other emerging payment schemes. Mobeam is compatible with Samsung Pay, making the secure processing of digital coupons at the POS accessible to more than 400 million Samsung smartphone users.

Mobeam revealed that more than 45 million beaming transactions have taken place since the company launched Beep'nGo, a general purpose mobile app that can be used at any barcode-compatible venue. The free app enables its users to securely store digital versions of barcodes within connected devices, the company added.

"Gift cards, coupons and loyalty and membership programs are all based on barcodes," Garrick said. "It may take years for digital coupons to achieve majority market share, but people generally follow the path of least resistance, and we have seen a steady increase in use."

Mobeam has seen growing interest in digital barcode technology among retailers, consumer product brands and payment companies that deploy and support mobile manufacturer coupons. "The successful modification of this GS1 standard is of landmark significance for brands, retailers, mobile device manufacturers, payment app developers and, of course, shoppers everywhere," Garrick said. "Brands and retailers can now greatly expand their marketing capabilities, while more effectively reaching mobile-centric millennials and staying ahead of today's evolving shopper expectations."

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Impact Paysystems | Electronic Merchant Systems | Board Studios