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Table of Contents

Lead Story

Change agents, the democratization of retail

Ann Train

News

Industry Update

Visa unlocks innovation

Small Business Finance Association lays out guidelines

NYPay panel deliberates blockchain's future

Transaction Alley drives fintech innovation

Features

Online lending drives main street small business satisfaction and growth

Approaches to prepaid program management

Are CNP fraud warnings on target?

Mobile rules the roost

Views

Trade Association News: Transact 16: A defining moment for post-disrupted payments

Beating the payment fraud carnie game

Patti Murphy
ProScribes Inc.

Can ISOs and MLSs sell banking services?

Brandes Elitch
CrossCheck Inc.

Education

Street SmartsSM:
The alternative small business loan

John Tucker
1st Capital Loans LLC

Review residual reports, protect your profits

Jeff Fortney
Clearent LLC

Education, the key to unlock consumer innovation adoption

David Poole
myPINpad

Strategic conclusions traditional acquirers can draw from Square

Marc Abbey and Brooke Ybarra
First Annapolis Consulting

Company Profile

Go Direct

New Products

Newly enhanced payment platform for small to midsize merchants

Genius STX
Cayan LLC

Compact, versatile EMV solution

M010
Miura Systems Ltd.

Inspiration

Applying the five W's to merchant services

Departments

Letter from the editors

Readers Speak

GS Book Notes

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

May 09, 2016  •  Issue 16:05:01

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New Products

Newly enhanced payment platform for small to midsize merchants

Product: Genius STX

Payment technology provider Cayan LLC, headquartered in Boston with offices in the United States and United Kingdom, recently released Genius STX, a nonintegrated version of the company's Genius Platform designed to leverage standalone POS systems.

Cayan

Genius STX was created to bring a big-store experience to small and midsize retailers by enabling them to provide a sophisticated checkout experience to their customers, Cayan stated. Consumers using the platform can choose from an array of payment methods, including Apple Pay and Android Pay, that employ near field communication (NFC), quick response (QR) code and EMV (Europay, MasterCard and Visa) technologies. "Small retailers are struggling to modernize in the fast-changing world of payments," said Cayan co-founder and Chief Executive Officer Henry Helgeson. "Having a future-proof payment system in place like Genius STX is quickly becoming a necessity as the mobile payments and EMV revolution marches on."

Helgeson predicted that 2016 will be both challenging and rewarding to merchants and payment processors, as more mobile payment forms enter the market, raising the bar for retailers while presenting new opportunities to transform the customer experience. The ability to support a variety of payment methods and keep up with emerging technologies will be critically important for small retailers focused on meeting shopper expectations in the omnichannel world, he added.

Functionality, hardware options

Cayan's Genius STX is available on the Verifone VX 520 terminal paired with a customer-facing MX 925 peripheral to facilitate EMV transactions and mobile payment schemes. The interactive platform supports an array of functionality, including digital signature capture, cash back, payment transaction history and a full suite of gift card management functions. "Genius STX gives agents and smaller ISOs the opportunity to sell a truly differentiated product without the need for an integrated point of sale system, allowing all sizes of retailers to compete with that big brand retail payment experience that shoppers expect," said Cayan Chief Revenue Officer Ken Paull.

Cayan noted that the following features are offered on the platform:

The company pointed out that resellers can leverage Genius' cloud architecture to help merchants adapt to evolving needs and emerging payments without replacing their existing hardware. Genius STX, currently deployed in select markets, extends Genius functionality and scale to standalone countertop environments. Resellers interested in participating in the Genius STX nationwide rollout can contact Cayan for details and pricing.

Website: www.cayan.com Contact: valueaddedservices@cayan.com

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems