Product: Genius STX
Company: Cayan LLC
Payment technology provider Cayan LLC, headquartered in Boston with offices in the United States and United Kingdom, recently released Genius STX, a nonintegrated version of the company's Genius Platform designed to leverage standalone POS systems.
Genius STX was created to bring a big-store experience to small and midsize retailers by enabling them to provide a sophisticated checkout experience to their customers, Cayan stated. Consumers using the platform can choose from an array of payment methods, including Apple Pay and Android Pay, that employ near field communication (NFC), quick response (QR) code and EMV (Europay, MasterCard and Visa) technologies. "Small retailers are struggling to modernize in the fast-changing world of payments," said Cayan co-founder and Chief Executive Officer Henry Helgeson. "Having a future-proof payment system in place like Genius STX is quickly becoming a necessity as the mobile payments and EMV revolution marches on."
Helgeson predicted that 2016 will be both challenging and rewarding to merchants and payment processors, as more mobile payment forms enter the market, raising the bar for retailers while presenting new opportunities to transform the customer experience. The ability to support a variety of payment methods and keep up with emerging technologies will be critically important for small retailers focused on meeting shopper expectations in the omnichannel world, he added.
Cayan's Genius STX is available on the Verifone VX 520 terminal paired with a customer-facing MX 925 peripheral to facilitate EMV transactions and mobile payment schemes. The interactive platform supports an array of functionality, including digital signature capture, cash back, payment transaction history and a full suite of gift card management functions. "Genius STX gives agents and smaller ISOs the opportunity to sell a truly differentiated product without the need for an integrated point of sale system, allowing all sizes of retailers to compete with that big brand retail payment experience that shoppers expect," said Cayan Chief Revenue Officer Ken Paull.
Cayan noted that the following features are offered on the platform:
The company pointed out that resellers can leverage Genius' cloud architecture to help merchants adapt to evolving needs and emerging payments without replacing their existing hardware. Genius STX, currently deployed in select markets, extends Genius functionality and scale to standalone countertop environments. Resellers interested in participating in the Genius STX nationwide rollout can contact Cayan for details and pricing.
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