The number of merchants seeking to provide consumers with an engaging, efficient omnichannel experience is on the rise. Initially, only the largest retailers saw the opportunities inherent in this sphere and set out to tackle its challenges. Now solutions are proliferating, and step by step, omnichannel retailing is becoming a reality for small and midsize merchants. This issue's lead article takes a look at the significant progress that has been made in recent years, as well as the problems being addressed as more merchants are reaching and serving their customers in innovative ways.
Other features include a discussion of how demand for increased mobile connectivity is opening new channels for commerce in retail and aftermarket services; an examination of how prepaid program managers are structuring organizational support to match their business objectives; and views on how the threat of increased card-not-present fraud after EMV implementation in the United States is similar to and different from the post-EMV fraud landscape in Europe.
Contributing industry experts have written about how ISOs impacted by changes in the financial landscape can partner with ISVs to offer comprehensive products that meet the needs of merchants now underserved by banks; the payment fraud landscape and how combating fraudsters can be likened to attempting to beat a rigged carnival game; the ins and outs of providing alternative small business loans; the need to resolve security concerns before mobile payments can be fully embraced; and the importance of conducting consistent, thorough residual reviews to protect profits.
You'll find herein a report on Transact 16, the Electronic Transactions Association's recent meeting and expo in Las Vegas ‒ a high-powered event that drew an estimated 200 exhibitors and 1,000 companies from 30 countries. News stories cover Visa's launch of two initiatives designed to improve transaction times and accelerate innovation; the Small Business Finance Association's release of best practices for the alternative finance industry; a meeting of fintech executives brainstorming on the potential impact of blockchain technologies on financial services; and the latest goings on in Atlanta's Transaction Alley.
You'll also find new product stories; profiles; book reviews; event spotlights; and news briefs on milestones within the industry and individual companies, research, partnerships, acquisitions and appointments. Thank you for reading The Green Sheet. To help us serve your professional development needs even better, please share your perspectives at firstname.lastname@example.org. And keep those press releases coming to email@example.com.
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