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Table of Contents

Lead Story

Change agents, the democratization of retail

Ann Train

News

Industry Update

Visa unlocks innovation

Small Business Finance Association lays out guidelines

NYPay panel deliberates blockchain's future

Transaction Alley drives fintech innovation

Features

Online lending drives main street small business satisfaction and growth

Approaches to prepaid program management

Are CNP fraud warnings on target?

Mobile rules the roost

Views

Trade Association News: Transact 16: A defining moment for post-disrupted payments

Beating the payment fraud carnie game

Patti Murphy
ProScribes Inc.

Can ISOs and MLSs sell banking services?

Brandes Elitch
CrossCheck Inc.

Education

Street SmartsSM:
The alternative small business loan

John Tucker
1st Capital Loans LLC

Review residual reports, protect your profits

Jeff Fortney
Clearent LLC

Education, the key to unlock consumer innovation adoption

David Poole
myPINpad

Strategic conclusions traditional acquirers can draw from Square

Marc Abbey and Brooke Ybarra
First Annapolis Consulting

Company Profile

Go Direct

New Products

Newly enhanced payment platform for small to midsize merchants

Genius STX
Cayan LLC

Compact, versatile EMV solution

M010
Miura Systems Ltd.

Inspiration

Applying the five W's to merchant services

Departments

Letter from the editors

Readers Speak

GS Book Notes

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

May 09, 2016  •  Issue 16:05:01

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Selling Prepaid:
Approaches to prepaid program management

For program managers perhaps the greatest challenge for physical and digital prepaid distribution is structuring organizational support to match business objectives. Another challenge, which is shared by executives across the payments industry, is that managers must also stay abreast of regulatory updates impacting their programs.

One example in the prepaid realm is the Federal Reserve's ECO-Gift Card Act of 2010, which introduced new rules and amended Regulation E of the Credit Card Accountability Responsibility and Disclosure Act of 2009. It disallowed certain fees unless clearly disclosed and extended card expiration to five years from date of issue. The Federal Trade Commission and Consumer Financial Protection Bureau have also weighed in, and new state mandates are posted on the National Conference of State Legislatures' website, www.ncsl.org.

That said, prepaid programs face unique hurdles. "This notion that you have to create mechanisms that can handle funds being preloaded into an account and to now allow those funds to be drawn beyond a positive balance is fundamental," said Seamus Smith, Chief Executive Officer of Sage Pay. "And the creation of issuer-related rules to manage that is fundamentally different from running a traditional credit card or even a debit card account without the draft facilities perhaps of a bank account."

Nonetheless, prepaid offerings today are more expansive. "It has enabled smaller institutions, because there is less risk if managed properly, to come to market with prepaid offerings," Smith said. "We've seen a strong uptake of travel related prepaid products that can handle multiple currencies on one card and deliver competitive foreign exchange rates."

Merchant considerations

Having clearly defined objectives will shape how merchants manage their prepaid programs. In smaller organizations, one person may be designated; but in larger organizations where several departments must interface, collaboration is the favored approach.

First Data Corp. outlines several prepaid management approaches in Secrets to Gift Card Success: Six Proven Program Management Approaches, which are summarized as follows:

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM