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Table of Contents

Lead Story

Thriving in a disruptive market - MLS strategies

News

Industry Update

Zaxby's breach under investigation

UBPS acquisitions further ambitious vision

AmEx restructuring, reimbursements force job cuts

Fed assesses Durbin effect on networks, banks

Features

SMEs and important changes to the EU data protection act

Bill Farmer
Mako Networks Ltd.

Research Rundown

ISOMetrics:
Fed analysis of post-Durbin effects on networks

Website mistakes to avoid

Selling Prepaid

Prepaid in brief

Using KYC to boost prepaid usage

Low fees may be lynchpin for tax refund card adoption

Views

Is prepaid usage a valid measure of banking status?

Patti Murphy
ProScribes Inc.

Top five reasons to sell POS systems

Brian Jones
Harbortouch

Is m-commerce at a cultural tipping point?

Rick Berry
ABC Mobile Pay Inc.

Education

Street SmartsSM:
Tack like a sailor to strengthen your sales

Jeff Fortney
Clearent LLC

Time to take inventory of your leadership stock

Dale S. Laszig
Castles Technology Co. Ltd.

Distancing your ISO from the pack through partnerships

Christopher Briller and Sean O'Neil
MerchantPro Express LLC

Fraudsters persisting in the new year

Nicholas Cucci
Network Merchants Inc.

Company Profile

Glazer_Kennedy Insiders Circle LLC

New Products

Say yes to global customers

Multicurrency processing
Pivotal Payments

Artificial intelligence pinpoints fraud

Kount AI platform
Kount Inc.

Inspiration

You think you've got it bad

Departments

GS 10 Years Ago

Readers Speak

Resource Guide

Datebook

Miscellaneous

2013 events calendar

Skyscraper Ad

The Green Sheet Online Edition

January 28, 2013  •  Issue 13:01:02

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Top five reasons to sell POS systems

By Brian Jones

The payments industry is shifting away from stand-alone credit card terminals toward more integrated payment solutions such as touch-screen point-of-sale (POS) systems. While this can be an intimidating change for many ISOs and merchant level salespeople (MLSs), this shift can actually provide a needed boost for many payment professionals.

Reach more decision makers

Merchants have become numb to the countless solicitations they receive from credit card providers offering to lower their rates and fees. Leading with POS systems allows you to get in front of more decision makers. Instead of being just another credit card rep, you can present yourself as a POS consultant - a vendor that most business owners will provide with a much warmer reception.

Further your prosperity

If this isn't reason enough to learn more about selling POS systems, here are five more reasons why such systems should be part of your sales arsenal:


What is a POS system?

A POS system is a system for managing the sale of retail goods. Short for point of sale system, the term refers to the hardware and software that enable merchants to accept and process payments at checkout, as well as carry out a host of related tasks, such as inventory, accounting or loyalty program tracking. POS systems offer more functionality than stand-alone POS terminals and can be tailored to specific business types, such as restaurants or grocery stores.

For more definitions of industry terms, see The Green Sheet's glossary
www.greensheet.com/glossary.php
.

Brian Jones is Executive Vice President of Sales and Marketing for Harbortouch, an established payment processing company and an emerging leader in the POS industry. Jones is responsible for managing the recruitment of sales agents for Harbortouch, as well as for overseeing the company's marketing initiatives. If you would like to know more about Harbortouch, contact Brian at bjones@harbortouch.com.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM | Humboldt Merchant Services