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Table of Contents

Lead Story

A call to Washington

News

Industry Update

ETA goal remains growing ISOs

TSYS, Central Payment form joint venture

Durbin urges merchants to reject proposed settlement

Mobile payments in the spotlight

ThreatMetrix warns of new malware

Features

GS Advisory Board:
New times, new strategies: What are you doing? - Part 3

Hope begins with one

Selling Prepaid

Prepaid in brief

Good and bad in Green Dot reforecast

Bankers oppose CFPB remittance rule

Views

What's still in your wallet?

Patti Murphy
ProScribes Inc.

Education

Street SmartsSM:
Stocking your MLS toolbox

Jeff Fortney
Clearent LLC

The long tail of the Durbin Amendment

Marc Abbey, Chris Sanson and Casey Merolla
First Annapolis Consulting

Micro attacks: Fraud of the future

Nicholas Cucci
Network Merchants Inc.

Countdown toTIN deadline: Are you ready?

Jacob Young
SecurityMetrics

Pay-at-the-table systems pay for themselves

Rick Berry
ABC Mobile Pay Inc.

Company Profile

Royal Merchant Holdings LLC

New Products

An elegant POS terminal

PAR EverServ 7000
ParTech Inc.

Safe checkout for online merchants

LeapLock Secure Checkout
PayLeap

Inspiration

Pause before you post

Departments

Forum

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

August 27, 2012  •  Issue 12:08:02

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Forum

Processors must be EMV-ready in 2013

I just wanted to point out that the card brands, now including American Express, are only requiring processors to support EMV [Europay/MasterCard/Visa] payments by the April 2013 deadline. No deadline has been provided requiring merchants to accept EMV chip and choice payments.

For reference, see http://about.americanexpress.com/news/pr/2012/dmv_roadmap.aspx.

Andrew L. Snell
Client Services Coordinator
Gravity Payments

Andrew,

Thanks for this clarification. We had erroneously reported in "AmEx joins EMV push," The Green Sheet, July 23, 2012, issue 12:07:02, that American Express Co. "is requiring merchants to have EMV-equipped terminals in place by April 2013."

We have corrected the online version of the story. For readers' benefit, following is an excerpt from the AmEx press release you referenced.

Editor

From GS Online's MLS Forum
The premier online network for payment pros

Thoughts on loyalty

Recently M1CHAEL started a thread on GS Online's MLS Forum titled "Is loyalty really all it's cracked up to be?" He wanted to know whether loyalty programs lead to an overall increase in sales and whether there's a causal connection relationship between loyalty efforts and a change in consumer behavior.

"I have yet to have a merchant who is really interested in gift/loyalty," M1CHAEL wrote. "I haven't written much restaurant business though either, and I suspect that the restaurant vertical is one that stands to benefit from loyalty/gift more so than others. Personally, I don't know that an SMS message is going to really influence my buying behaviors. What do you think? What's been your experience?" Following are excerpts from responses he received:

"Loyalty in customers is created by the product, service and supporting the customer. If you pay $25 or $40 per month for a loyalty system and identify your best customers, you can easily drive response from these programs to bring them back and pay for your investment. ... I think there is a market to identify the unknown client and make them a loyal or returning customer. ... [If] the product or service is not good, no loyalty program in the world can help bring them back.

"Does the card in your wallet drive you to McDonalds, the dry cleaner or other location? Most of the time no, but if there is value add and I'm going anyway, I will use it. [Loyalty programs] are sticky, keep clients from converting and pay for the investment, in those cases, in my opinion, they are a win."

- JGARZA

"Speaking as a consumer, most loyalty programs I've seen are just an excuse for the merchant to build a database and send me crap in the mail, my email, and sell my info to other companies so they can do the same."

- J DAWSON

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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