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Table of Contents

Lead Story

A call to Washington

News

Industry Update

ETA goal remains growing ISOs

TSYS, Central Payment form joint venture

Durbin urges merchants to reject proposed settlement

Mobile payments in the spotlight

ThreatMetrix warns of new malware

Features

GS Advisory Board:
New times, new strategies: What are you doing? - Part 3

Hope begins with one

Selling Prepaid

Prepaid in brief

Good and bad in Green Dot reforecast

Bankers oppose CFPB remittance rule

Views

What's still in your wallet?

Patti Murphy
ProScribes Inc.

Education

Street SmartsSM:
Stocking your MLS toolbox

Jeff Fortney
Clearent LLC

The long tail of the Durbin Amendment

Marc Abbey, Chris Sanson and Casey Merolla
First Annapolis Consulting

Micro attacks: Fraud of the future

Nicholas Cucci
Network Merchants Inc.

Countdown toTIN deadline: Are you ready?

Jacob Young
SecurityMetrics

Pay-at-the-table systems pay for themselves

Rick Berry
ABC Mobile Pay Inc.

Company Profile

Royal Merchant Holdings LLC

New Products

An elegant POS terminal

PAR EverServ 7000
ParTech Inc.

Safe checkout for online merchants

LeapLock Secure Checkout
PayLeap

Inspiration

Pause before you post

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

August 27, 2012  •  Issue 12:08:02

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Pay-at-the-table systems pay for themselves

By Rick Berry

If you were the owner of a small to midsize eatery that's either a quick service restaurant or a casual dining establishment, you might have thought about implementing a pay-at-the-table solution. But chances are, you wouldn't have done it. Why? For starters, such systems can be expensive. Traditionally, each license per register costs $1,500 to $5,000. And that's just the license.

A pay-at-the-table system also necessitates the purchase of additional equipment. Tack on to that the monthly support cost of $200 to $500 per register and the expense of employee training. Even if you were a merchant flirting with the notion, it would likely go the way of many good ideas that are just too expensive to implement.

And that's why 95 percent of small business owners do not have the type of POS systems found at large department stores and grocery stores. They are just too expensive. So, most merchants are likely still using clickety-clack, vinyl electronic POS terminals that are relics of the past.

A better deal than you expected

However, suppose the expense turned out to be a small fraction of what you thought it would cost? If you were a merchant, what would you do? First, think about how such systems work, from the point of view of your customer.

One option is putting one or more self-service kiosks in strategic locations to augment the traditional ordering and payment system, effectively creating a self-service fast lane for those inclined to use it. A more comprehensive alternative - and one I believe should be the goal of every progressive quick-service restaurant or fast-casual eatery - is a dedicated station at each table.

Imagine something as intuitive and convenient as an Apple Inc. iPad right on the table, with easy-to-use touch-screen controls, a beautiful and enticing graphics interface for ordering, a simple and easy payment processor, and an option for games, entertainment and information.

Benefits that outweigh costs

Consider the following benefits to a pay-at-the-table system that can far exceed the costs:

Spotlight Innovators:

North American Bancard | USAePay | Impact Paysystems | Electronic Merchant Systems | Board Studios