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Table of Contents

Lead Story

A call to Washington

News

Industry Update

ETA goal remains growing ISOs

TSYS, Central Payment form joint venture

Durbin urges merchants to reject proposed settlement

Mobile payments in the spotlight

ThreatMetrix warns of new malware

Features

GS Advisory Board:
New times, new strategies: What are you doing? - Part 3

Hope begins with one

Selling Prepaid

Prepaid in brief

Good and bad in Green Dot reforecast

Bankers oppose CFPB remittance rule

Views

What's still in your wallet?

Patti Murphy
ProScribes Inc.

Education

Street SmartsSM:
Stocking your MLS toolbox

Jeff Fortney
Clearent LLC

The long tail of the Durbin Amendment

Marc Abbey, Chris Sanson and Casey Merolla
First Annapolis Consulting

Micro attacks: Fraud of the future

Nicholas Cucci
Network Merchants Inc.

Countdown toTIN deadline: Are you ready?

Jacob Young
SecurityMetrics

Pay-at-the-table systems pay for themselves

Rick Berry
ABC Mobile Pay Inc.

Company Profile

Royal Merchant Holdings LLC

New Products

An elegant POS terminal

PAR EverServ 7000
ParTech Inc.

Safe checkout for online merchants

LeapLock Secure Checkout
PayLeap

Inspiration

Pause before you post

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

August 27, 2012  •  Issue 12:08:02

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Mobile payments in the spotlight

Payment technology is changing at breakneck speed, and mobile solutions, in particular, have been making news throughout 2012. The first week in August continued that trend, with a number of noteworthy developments in the mobile sphere.

Fed looks at new regulatory needs

The Federal Reserve is closely following mobile payment events. Among the Fed's concerns is the entry into the payments industry of companies with no payments background.

Cynthia Merritt, Assistant Director of the Retail Payments Risk Forum at the Federal Reserve Bank of Atlanta, confirmed in an Aug. 6, 2012, blog post that authorities are beginning to look at mobile payment developments. "The rapidly changing environment and the entry of nonbanks in mobile-enabled financial services create a new paradigm in regulatory oversight for consumer protections, bank safety and soundness, and regulatory compliance," she wrote.

The Federal Reserve Banks of Atlanta and Boston recently hosted a meeting between members of the Fed's Mobile Payments Industry Workgroup and regulatory authorities. The group includes representatives from the biggest companies across the spectrum of the payments industry, including mobile wireless providers, financial institutions, payment processors, industry associations, retailers and technology companies.

According to a summary of the meeting released Aug. 6, 2012, and available at www.frbatlanta.org/documents/rprf/rprf_pubs/120730_wp.pdf?d=1&s=blogpr, the participants concluded no additional regulation is needed to oversee mobile payments, but there is a need to better understand existing regulations and how they apply to mobile payment service providers.

The group noted that rapid change in mobile payments requires the close attention of regulators who will "require that financial institutions adequately manage vendors when they outsource and partner with third parties in new mobile payment business models."

Visa, ETA sound off on EMV, NFC

At the juncture of Europay/MasterCard/Visa (EMV) and the mobile sphere, Visa Inc. promoted mobile payments by posting videos online from London during 2012 Summer Olympics. In one video Bill Gajda, Visa's Head of Global Mobile Product, gave a demonstration of a near field communication (NFC), tap-to-pay mobile phone payment on a ViVOtech Inc. terminal in a London business.

Gajda said Visa is working with mobile network operators to introduce secure EMV mobile payments in the United States "later this year." He expects 2013 is "really going to be a growth year for NFC."

Gajda feels NFC transactions are secure because they are "based on well established technology Visa has been using for many years." He also pointed out when a bankcard customer loses a regular wallet, it can take weeks to receive a replacement card, but if a phone is lost, the bank can create a new account "over the air in a matter of minutes."

Thomas Goldsmith, Director of Communications and Public Relations for the Electronic Transactions Association, does not appear to be as enthusiastic about NFC. On Aug. 6, he wrote in the ETA's Daily Scoop blog that he doubts NFC will be ubiquitous any time soon. "Mobile commerce is doing just fine without NFC," he wrote, noting a study showing the game changers in mobile payments are "primarily" the iPad and iPhone from Apple Inc.

"While the big players in the industry are focused on a hardware solution to mobile transactions, software - using bar codes, QR [quick response] codes, web-based apps with e-commerce functionally and other approaches - is leading the way," he said.

Starbucks bets on Square

A new partnership is also of note. Jack Dorsey, co-founder and Chief Executive Officer of mobile payment technology startup Square Inc., and Howard Schultz, CEO of coffee retailer Starbucks Corp., appeared together on a national news program to herald Starbucks' $25 million investment in Square.

Schultz, who is also joining Square's board of directors, said the two companies want to encourage rapid adoption of Square among retailers. The deal calls for Starbucks to build the Square Directory into its apps and in-store Digital Network in 7,000 stores.

In a press release about the deal, Dorsey said it will give Square "new visibility, driving more customers to opt-in to Square." He also said that the large number of Starbucks locations that will soon be accepting Square will create new payers who will "be able to find your business (including coffeehouses) and pay with their name, building community and creating value."

For additional news stories, please visit www.greensheet.com and click on "Read the Entire Story" in the center column below the latest news story excerpt. This will take you to the full text of that story, followed by all other news stories posted online.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

USAePay | Impact Paysystems | Electronic Merchant Systems | Inovio | Board Studios, Inc.