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Table of Contents

Lead Story

A call to Washington

News

Industry Update

ETA goal remains growing ISOs

TSYS, Central Payment form joint venture

Durbin urges merchants to reject proposed settlement

Mobile payments in the spotlight

ThreatMetrix warns of new malware

Features

GS Advisory Board:
New times, new strategies: What are you doing? - Part 3

Hope begins with one

Selling Prepaid

Prepaid in brief

Good and bad in Green Dot reforecast

Bankers oppose CFPB remittance rule

Views

What's still in your wallet?

Patti Murphy
ProScribes Inc.

Education

Street SmartsSM:
Stocking your MLS toolbox

Jeff Fortney
Clearent LLC

The long tail of the Durbin Amendment

Marc Abbey, Chris Sanson and Casey Merolla
First Annapolis Consulting

Micro attacks: Fraud of the future

Nicholas Cucci
Network Merchants Inc.

Countdown toTIN deadline: Are you ready?

Jacob Young
SecurityMetrics

Pay-at-the-table systems pay for themselves

Rick Berry
ABC Mobile Pay Inc.

Company Profile

Royal Merchant Holdings LLC

New Products

An elegant POS terminal

PAR EverServ 7000
ParTech Inc.

Safe checkout for online merchants

LeapLock Secure Checkout
PayLeap

Inspiration

Pause before you post

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

August 27, 2012  •  Issue 12:08:02

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Inspiration

Pause before you post

Before you speak, listen. Before you write, think.
- William Arthur Ward

In only a few short years, we have become voracious consumers of social media. We have even reached the point where many of us feel we cannot go one day without interacting with "friends" on Facebook, Twitter, LinkedIn and other popular social media sites. But have we fully grasped how public our lives have become?

Every post and tweet is potentially available to everyone. That's right. Everyone. Facebook users can limit interactions to groups of friends. But who is to stop your buddy Fred from reposting your "private" comment on his open Facebook page. "Hey, did you hear what Joe said about his boss?" And who is to stop someone who sees that from copying and pasting your comment into a blog or email?

And tweets can go viral instantly. Celebrities have received death threats over what they thought were innocuous tweets made at the spur of the moment. And federal lawmakers have lost their jobs over indiscreet Twitter posts. Even so, many of us still have the illusion that what is posted online is somehow private.

Private is now public

We must dispense with that false notion. Professional people, who have reputations to uphold and appearances to maintain, cannot afford to drop their guards when it comes to social media, even when they transition from professional roles into private ones. After that tie or those pumps come off, posting on social media is not like going to the bar with friends after work.

If you think you can anonymously post anything online, be forewarned. Every one of your posts and text messages could be monitored or cataloged somewhere. And with enough attention and energy brought to the exercise, every communication you have created on every website you've visited can be traced back to you.

When at work, make it a rule to never email friends from your office computer or text friends using company-provided smart phones. Even when you are "off the clock," watch what you post for consumption by colleagues who are also friends. Regrettably, what you text in a supposed private conversation could have profoundly negative repercussions for your employment if your co-workers share it in ways you hadn't envisioned. The Internet and mobile phones are integral to our lives. However, they can also become invasive. Most payment pros carry smart phones with cameras that not only take still shots, but also video footage. When you are out in public with colleagues, you could do something dumb (intentionally or not) that is then uploaded to a social media site for all the world to see.

You can't rely on others to show discretion with an embarrassing moment captured via smart phone. You can only remain alert and realize your role as a payment pro and organization representative is no longer limited to the hours you are officially on the job.

Be on your best behavior

As social media consumers, we reveal ourselves online to potentially millions of people, yet many of us avoid making eye contact with other passengers when on a bus. And some folks say outrageous things on social media they would never say to someone in person.

The best strategy is to bring the online you more into alignment with the in-person, professional you. Make decorum and discretion your default setting. Before posting a comment online, ask yourself if you would say it aloud to another person at a tradeshow. If the answer is no, delete the comment and post something more appropriate.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Super G Capital LLC | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems