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Table of Contents

Lead Story

A call to Washington

News

Industry Update

ETA goal remains growing ISOs

TSYS, Central Payment form joint venture

Durbin urges merchants to reject proposed settlement

Mobile payments in the spotlight

ThreatMetrix warns of new malware

Features

GS Advisory Board:
New times, new strategies: What are you doing? - Part 3

Hope begins with one

Selling Prepaid

Prepaid in brief

Good and bad in Green Dot reforecast

Bankers oppose CFPB remittance rule

Views

What's still in your wallet?

Patti Murphy
ProScribes Inc.

Education

Street SmartsSM:
Stocking your MLS toolbox

Jeff Fortney
Clearent LLC

The long tail of the Durbin Amendment

Marc Abbey, Chris Sanson and Casey Merolla
First Annapolis Consulting

Micro attacks: Fraud of the future

Nicholas Cucci
Network Merchants Inc.

Countdown toTIN deadline: Are you ready?

Jacob Young
SecurityMetrics

Pay-at-the-table systems pay for themselves

Rick Berry
ABC Mobile Pay Inc.

Company Profile

Royal Merchant Holdings LLC

New Products

An elegant POS terminal

PAR EverServ 7000
ParTech Inc.

Safe checkout for online merchants

LeapLock Secure Checkout
PayLeap

Inspiration

Pause before you post

Departments

Forum

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

August 27, 2012  •  Issue 12:08:02

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New Products

Safe checkout for online merchants

Product: LeapLock Secure Checkout

When payment gateway provider PayLeap demonstrated LeapLock Secure Checkout during the Midwest Acquirers Association's annual conference in July 2012, the newly released product earned an innovation award in the MWAA Shark Tank competition.

PayLeap pointed out that LeapLock is unique in that merchants no longer need to redirect customers to a third party to ensure the security of online transactions, a sometimes costly procedure which can be disruptive to sales. Instead, the patent-pending technology in LeapLock creates an on-demand, hosted secure payment acceptance method that allows customers to remain on the host website for payment submission and offers merchants complete control over the user experience, according to PayLeap.

"Many online merchants continue to face challenges with redirects and poor user experiences resulting in lost sales," said Rod Katzfey, PayLeap Chief Operating Officer. "Merchants who currently use a seamless checkout process have much higher security risks and costs of being PCI compliant."

Katzfey said that because LeapLock initiates the payment session with individual cardholders, merchant servers are completely removed from the payment equation. Cardholder data is delivered directly from PayLeap's secure servers over Secure Sockets Layer encryption. "So they never transmit or see any cardholder data," noted Aaron McClone, Chief Technology Officer at PayLeap. "This reduces much of the security risks associated with PCI compliance."

LeapLock integrates with the PayLeap transaction management platform, the company stated. By doing so, PayLeap captures the credit card payment information section utilizing LeapLock's technology and then embeds that information into the customer's browser using an iframe, which is a "floating" frame embedded on the web page.

"Using LeapLock, the merchant servers send a simple request only containing instructions on what the form should look like," McClone said. A simple application programming interface integrates the checkout form and produces a form that resembles the style design of the merchant's website or web page. In essence, merchants are able to create a customized hosted payment page that matches their online checkout environments.

According to PayLeap, this not only helps reduce the hosting environment, network and application software from PCI scope, but it also provides a seamless, branded experience to the end user. With LeapLock Secure Checkout, online merchants now have a tool to better manage the customer experience without having to sacrifice control of website analytics, PayLeap said.

PayLeap
877-472-9532
www.payleap.com

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM | Humboldt Merchant Services