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Table of Contents

Lead Story

Tablets, smart phones or the cloud for mobile payments?

News

Industry Update

Global Payments, payments community respond to reported breach

Gift card providers pull out of N.J.

Trade Association News

Features

Seven essential steps for creating a successful social media strategy

Marc Beauchamp
Performance Training Systems

Research Rundown

Mobile payment experts disagree on NFC dominance

ISOMetrics:
Durbin's impact on major banks

Selling Prepaid

Prepaid in brief

Demands of a standardized fee disclosure box

How consumer segmentation leads to success

Views

Has payment fraud become SOP?

Patti Murphy
ProScribes Inc.

ISOs and MLSs: How banking changes will affect you

Brandes Elitch
CrossCheck Inc.

Education

Street SmartsSM:
Lessons for a lifetime

Jeff Fortney
Clearent LLC

Moving mobile payments to the next level

Nicholas Cucci
Network Merchants Inc.

In search of an ethical corporate culture

Dale S. Laszig
Castles Technology Co. Ltd.

The challenge of data breach reporting

Mark Brady
CSR

What matters most in a restaurant POS system?

Jerry Cibley
The POS Man

Company Profile

Chargeback Guardian Inc.

New Products

Mobile check deposit

Simply Deposit Mobile
RDM Corp.

Bundling mobile payments

All Inclusive Mobile Merchant (AIMM)
CardWare International, Resource Leasing Co.

Inspiration

Community and the payment pro

Departments

10 Years ago in
The Green Sheet

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

April 23, 2012  •  Issue 12:04:02

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Forum

Where can I find a gift card program?

I am a credit card processing ISO. Could you help me find a gift card reseller so I can resell $0 (blank) gift cards to my retail merchants? These blank gift cards can, of course, be loaded for different values to give away as birthday gifts, anniversary or Christmas gifts and some such.

Andy C. Chen

Andy,

While we do not recommend specific businesses and products to our readers, we can point you toward resources to help you identify and evaluate gift and loyalty program providers that might be suitable for your business.

The Green Sheet Inc. now publishes an annual Buyers Guide, and our 2012 edition is hot off the press. It will soon be available online, too, at www.greensheet.com/gs_gsq.php. Companies are listed according to categories they have defined, and at least two categories will be of interest to you: Gift and Loyalty Card Programs and Gift Cards. A total of 17 companies, along with their contact information, are listed under those headings.

In addition, each issue of The Green Sheet, contains a Resource Guide, which similarly to our Buyers Guide, lists businesses by categories. Each issue also provides an Advertiser Index, listing every company that placed a display ad in that issue.

Of course, these are not the only available sources of potential gift card providers, but they should help you begin your research. Also ask colleagues in the industry for referrals. And if you can get to an industry tradeshow soon, you'll have ample opportunity to gather information about potential partners. Coming up: the Northeast Acquirers Association Summer 2012 Conference will take place June 5 to 6 in Hamburg, N.J. The Western States Acquirers Association's 2012 meeting will follow from Sept. 26 to 27 in Huntington Beach, Calif.

In addition, The Green Sheet issue 12:04:01, published April 9, 2012, contains pertinent information on partnerships. The lead article, "Partnerships fuel portfolio growth," discusses the reasons why many ISOs and merchant level salespeople are turning to value-added service providers and how they make those relationships work. A checklist of what to look for in a potential partner is also provided in a sidebar.

Also in that issue is "Choosing a partner for life," by Justin Milmeister, President and founder of Elite Merchant Solutions. The article shares the author's perspectives on establishing traditional and nontraditional business partnerships.

Thanks for turning to The Green Sheet for advice. Best of luck in finding the right gift card provider.

Editor

Speak your mind

Have you noticed that our quarterly, GSQ, has a new, streamlined look? It now sports a classic report style that emphasizes the rich information our quarterlies contain and makes it easy to spot what's important - in both our editorial and advertising content.

We'd love to hear what you think about this, as well as about recent articles in The Green Sheet, topics that matter most to you, people making a difference in the industry, trends on the horizon and more. Drop us a line at greensheet@greensheet.com or call us at 800-747-4441.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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