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Table of Contents

Lead Story

Tablets, smart phones or the cloud for mobile payments?

News

Industry Update

Global Payments, payments community respond to reported breach

Gift card providers pull out of N.J.

Trade Association News

Features

Seven essential steps for creating a successful social media strategy

Marc Beauchamp
Performance Training Systems

Research Rundown

Mobile payment experts disagree on NFC dominance

ISOMetrics:
Durbin's impact on major banks

Selling Prepaid

Prepaid in brief

Demands of a standardized fee disclosure box

How consumer segmentation leads to success

Views

Has payment fraud become SOP?

Patti Murphy
ProScribes Inc.

ISOs and MLSs: How banking changes will affect you

Brandes Elitch
CrossCheck Inc.

Education

Street SmartsSM:
Lessons for a lifetime

Jeff Fortney
Clearent LLC

Moving mobile payments to the next level

Nicholas Cucci
Network Merchants Inc.

In search of an ethical corporate culture

Dale S. Laszig
Castles Technology Co. Ltd.

The challenge of data breach reporting

Mark Brady
CSR

What matters most in a restaurant POS system?

Jerry Cibley
The POS Man

Company Profile

Chargeback Guardian Inc.

New Products

Mobile check deposit

Simply Deposit Mobile
RDM Corp.

Bundling mobile payments

All Inclusive Mobile Merchant (AIMM)
CardWare International, Resource Leasing Co.

Inspiration

Community and the payment pro

Departments

10 Years ago in
The Green Sheet

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

April 23, 2012  •  Issue 12:04:02

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Seven essential steps for creating a successful social media strategy

By Marc Beauchamp

Editor's Note: This article was first published in the March 30, 2012, issue of Merchant Service Times. Reprinted with permission. All rights reserved; Marc Beauchamp.

According to a recent Social Media Marketing Report, an estimated 67 percent of marketers have actively increased and strengthened their social media channels.

As more and more companies work on integrating social media into their corporate marketing and communication plans, there is a growing emphasis on creating a winning social media strategy. Without any semblance of a plan or strategy, your presence might as well be nonexistent or muted.

But how do you exactly develop a strategy to best cater to the unique behavior and characteristics of your niche? Here is a seven-step guide to make sure you hit the ground running on your social media campaign:

First, an important prerequisite

If you are working for a big company or organization, before you start formulating your social media strategy, it is absolutely critical for the stakeholders of the business to believe in the potential of social media and that the primary goal is not just to simply sell products and services.

Your company should not launch a social media campaign to join the bandwagon and in response to the fact that everyone else is doing it. Social media is not a temporary marketing gimmick or project with an expiration date, but rather a long-term commitment with invaluable benefits. It is important for organizations to recognize that constant testing and experimentation are required every so often to study the effectiveness.

Next, the actions

Now that we have that covered, here are the seven critically important steps to guide you through developing your very own social media strategy:

Spotlight Innovators:

North American Bancard | USAePay | Super G Capital LLC | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems