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Table of Contents

Lead Story

Tablets, smart phones or the cloud for mobile payments?

News

Industry Update

Global Payments, payments community respond to reported breach

Gift card providers pull out of N.J.

Trade Association News

Features

Seven essential steps for creating a successful social media strategy

Marc Beauchamp
Performance Training Systems

Research Rundown

Mobile payment experts disagree on NFC dominance

ISOMetrics:
Durbin's impact on major banks

Selling Prepaid

Prepaid in brief

Demands of a standardized fee disclosure box

How consumer segmentation leads to success

Views

Has payment fraud become SOP?

Patti Murphy
ProScribes Inc.

ISOs and MLSs: How banking changes will affect you

Brandes Elitch
CrossCheck Inc.

Education

Street SmartsSM:
Lessons for a lifetime

Jeff Fortney
Clearent LLC

Moving mobile payments to the next level

Nicholas Cucci
Network Merchants Inc.

In search of an ethical corporate culture

Dale S. Laszig
Castles Technology Co. Ltd.

The challenge of data breach reporting

Mark Brady
CSR

What matters most in a restaurant POS system?

Jerry Cibley
The POS Man

Company Profile

Chargeback Guardian Inc.

New Products

Mobile check deposit

Simply Deposit Mobile
RDM Corp.

Bundling mobile payments

All Inclusive Mobile Merchant (AIMM)
CardWare International, Resource Leasing Co.

Inspiration

Community and the payment pro

Departments

10 Years ago in
The Green Sheet

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

April 23, 2012  •  Issue 12:04:02

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Inspiration

Community and the payment pro

In every community, there is work to be done. In every nation, there are wounds to heal. In every heart, there is the power to do it.
- Marianne Williamson

As payment professionals, we play distinct roles in business, with our families and as members of our communities. Sometimes we choose our roles; sometimes they are imposed on us. In either case, the roles we play define us.

Our families, businesses and communities all characterize us in certain ways. And we sometimes forget these three areas of our lives are not separate from one another; they are fully integrated. To have a happy life it is of enormous benefit to have satisfaction in each of these areas.

Socially conscious programs

Keeping this in mind, many ISOs and merchant level salespeople (MLSs) have invented new ways to integrate their lives with their work and community. Some incorporate as certified benefit (B) corporations. B corporations work for profit but also place a high priority on the social and environmental goals of their businesses. Others help their communities by partnering with local merchants to raise funds for schools and nonprofits through rewards programs.

These examples prove socially conscious programs are viable business models that not only generate new profits but also increase merchant stickiness because such programs attract customers, strengthen merchant ties to the community, and, in short, offer benefits to merchant beyond price. So while altruism may launch these businesses, pragmatism grounds them.

Relief to those in need

Of course, not all ISOs and MLSs have the will, the opportunity or the ability to assist the nonprofits in their communities or to form B corporations. However, they still can help their communities in the daily course of business. Again and again, our industry has stepped up to assist those in need. For example, we have helped tornado victims in the Midwest, earthquake victims in Haiti, hurricane victims in Louisiana, and earthquake and tsunami victims in Japan.

Spring is a good time to remember other, less dramatic ways we can help people in need through our work. These present themselves almost daily. For example:

Community involvement

This type of community-minded action offers ISOs and MLSs significant opportunities to participate in and influence their communities because they are organized and effective professionals who know the network and landscape of their communities. Thus, their businesses are well placed to help patch holes in the social fabric.

The benefits for the community when ISOs and MLSs offer to help are obvious. For payment professionals, community service can raise a business's community profile; generate good will and publicity; potentially bring sales people to the attention of new customers; and create a valuable sense of self worth that enhances the quality of life for the ISO, its employees and the community it serves.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Super G Capital LLC | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems