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Table of Contents

Lead Story

Tablets, smart phones or the cloud for mobile payments?


Industry Update

Global Payments, payments community respond to reported breach

Gift card providers pull out of N.J.

Trade Association News


Seven essential steps for creating a successful social media strategy

Marc Beauchamp
Performance Training Systems

Research Rundown

Mobile payment experts disagree on NFC dominance

Durbin's impact on major banks

Selling Prepaid

Prepaid in brief

Demands of a standardized fee disclosure box

How consumer segmentation leads to success


Has payment fraud become SOP?

Patti Murphy
ProScribes Inc.

ISOs and MLSs: How banking changes will affect you

Brandes Elitch
CrossCheck Inc.


Street SmartsSM:
Lessons for a lifetime

Jeff Fortney
Clearent LLC

Moving mobile payments to the next level

Nicholas Cucci
Network Merchants Inc.

In search of an ethical corporate culture

Dale S. Laszig
Castles Technology Co. Ltd.

The challenge of data breach reporting

Mark Brady

What matters most in a restaurant POS system?

Jerry Cibley
The POS Man

Company Profile

Chargeback Guardian Inc.

New Products

Mobile check deposit

Simply Deposit Mobile
RDM Corp.

Bundling mobile payments

All Inclusive Mobile Merchant (AIMM)
CardWare International, Resource Leasing Co.


Community and the payment pro


10 Years ago in
The Green Sheet


Resource Guide


A Bigger Thing

The Green Sheet Online Edition

April 23, 2012  •  Issue 12:04:02

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Trade Association News

SEAA embraces Texas, reaches new audience

#dcf_For many years, no acquiring association laid claim to the Great Plains states, including Texas, home to many ISOs and merchant level salespeople (MLSs). But the drought was broken when the Southeast Acquirers Association hosted its 11th annual conference in Dallas from March 19 to 21, 2012.

On Mon., March 19, severe weather moved into the region. Flights into the Dallas-Fort Worth area were delayed or canceled. Despite this, the SEAA's show was a complete success. More than 600 attendees managed to make their way through the weather and join in the festivities.

A warm welcome

Monday afternoon, the Field Guide Seminars continued its tradition of successful educational sessions, offering MLSs, both old and new, invaluable advice on the industry in general and their own businesses in particular. These sessions precede most regional acquirers shows and present guidance on the latest industry developments and trends.

As always, an evening reception kicked off the conference. Sponsored by National Processing Co., a Vantiv company, the reception allowed attendees to meet the exhibitors and network with each other in a welcoming atmosphere. There were a number of new exhibitors this year. And because Dallas is new to the payments industry tradeshow circuit, a new group of MLSs visited booths of exhibitors looking for new relationships to further their businesses.

Tuesday morning began with a continental breakfast (sponsored by First American Payment Systems) and time on the exhibition floor. Next, Pamela Joseph, Vice Chairman, Payment Services for US Bancorp, delivered opening remarks. She offered a view through the eyes of banks on the changes occurring in the industry.

Expert presentations

Following a delicious lunch sponsored by American Express Co., numerous presentations were offered. The Electronic Transactions Association provided facts about the new Certified Payments Professional program (the first tests were administered in November 2011) and AmEx discussed the success of Small Business Saturday (Nov. 24, 2011).

A panel discussion on the future of mobile payments followed. Representatives from USA ePay, VeriFone Inc., Discover Financial Services and Isis (a creation of JVL Ventures LLC, which was formed by AT&T Mobility LLC, Verizon Wireless and T-Mobile USA Inc.) offered their take on the evolving mobile payments industry. While it seems mobile payments are rapidly gaining ground in the industry, it looks like a consensus needs to be reached among the major players regarding platforms.

Also offered were sessions on Europay/MasterCard/Visa technology and Discover. Industry consultant Paul Martaus ended the day with a lively presentation. He discussed the Durbin Amendment to the Dodd-Frank Wall Street Reform and Consumer Protection Act and regaled attendees with his views on the future of the industry.

The event was closed with a reception in the exhibit hall sponsored by Merchants' Choice Payment Solutions. All were invited to a Tuesday night party hosted by SignaPay. Held at the nearby Trophy Room, everyone enjoyed the camaraderie of their peers. Some brave souls even rode the mechanical bull. Next year's SEAA meeting will be held in Orlando, Fla. Watch future issues of The Green Sheet for more information. See you all there!

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Impact Paysystems | Board Studios