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Table of Contents

Lead Story

Lose the price war, win the merchant

News

Industry Update

Tribul Merchant Services: Bullish on merchants

Visa's vigilance pays off, PCI compliance takes off

When the system is down: Yipes!

Amazon flexes muscles with flexible payments

Cashless vending catches on

Features

Taking the kiosk to the ATM

Tracy Kitten
ATMmarketplace.com

Industry Leader

Mary Gerdts –
Pluck and intergrity lead from bean field to board room

Views

Knock fraudsters down with knowledge

Patti Murphy
The Takoma Group

Certify the good, blacklist the bad

Biff Matthews
CardWare International

Education

Street SmartsSM:
Buyer beware: That means you, dear MLSs

Dee Karawadra
Impact PaySystem

Risk assessment: What you need to know

Ross Federgreen
CSRSI

A real-life approach

Nancy Drexler
Marketing Moguls

Primo processor practices

Adam Atlas
Attorney at Law

The key to EBT

Jason Felts
Advanced Merchant Services Inc.

Banish chargebacks through communication

Steve Schwimmer
Renaissance Merchant Services

Company Profile

All card Processing-AAMonte-USA

3 Delta Systems

New Products

Merchant boarding simplified

Product: Comprehensive merchant application
Company: United Bank Card Inc.

Easy-as-pie PCI compliance

Product: HackerGuardian PCI PLUS Daily Scanning
Company: Comodo

Inspiration

Feed your reps, and they'll feed you

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

August 27, 2007  •  Issue 07:08:02

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Forum

ISOs must take responsibility

From the beginning of my business as an ISO, I believed that every merchant needed to be educated concerning the card Association rules and regulations, including becoming compliant with PCI [the Payment Card Industry Data Security Standard].

In 2004, I created a PCI awareness program for our merchants (all level 4). We took a proactive approach by providing each of our merchants with the self-assessment survey to complete and return to our office.

We include the survey in our setup packages for new merchants and discuss it during the installation training.

Simply stated, it is the responsibility of the ISO community to keep our merchants informed and to help protect the payments system from abuse. We need to work with our merchants to educate them.

Salespeople need to look at PCI as an opportunity. PCI is a great way to get back in the merchant's door, increase customer retention, increase income by selling PCI-compliance products and obtain more leads.

Breina Montalvo
CoCard

'One in four ... will be wireless'

A recent sales presentation said that "by 2009, one in four countertop terminals will be wireless." The Green Sheet was cited as the source, but I can't seem to find the information. Can you help me?

Tim Barger
CashSolutions LLC

Tim,

TowerGroup Inc., a MasterCard Worldwide-owned research and consulting firm, is the source of that data, which we cited in the article "A primer on wireless POS" (The Green Sheet, Feb. 13, 2006, issue 06:02:01).

TowerGroup ... predicts that handheld and countertop wireless devices will account for nearly one in four new POS terminals delivered in the United States by 2009.

You can find this article online at www.greensheet.com/gs_archive.php?issue_number=060201&legacy=1.

Thanks for your interest in The Green Sheet. Editor

Call us, write us

Would you like us to cover a particular topic? Is there someone you consider an Industry Leader? Did you like or dislike a recent article in The Green Sheet? What do you think of our latest GSQ? E-mail your comments and feedback to greensheet@greensheet.com or call us at 800-757-4441.

Correction

The article "Merchant cash advance companies on the offensive" (By Patti Murphy, The Green Sheet, July 23, 2007, issue 07:07:02) listed an incorrect URL for downloading a copy of AdvanceMe Inc.'s white paper, Know Your Customer and Other Guidelines for Responsible Merchant Cash Advance Providers.

The correct URL is www.mcabestpractices.com. We regret the error.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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