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Table of Contents

Lead Story

Lose the price war, win the merchant

News

Industry Update

Tribul Merchant Services: Bullish on merchants

Visa's vigilance pays off, PCI compliance takes off

When the system is down: Yipes!

Amazon flexes muscles with flexible payments

Cashless vending catches on

Features

Taking the kiosk to the ATM

Tracy Kitten
ATMmarketplace.com

Industry Leader

Mary Gerdts –
Pluck and intergrity lead from bean field to board room

Views

Knock fraudsters down with knowledge

Patti Murphy
The Takoma Group

Certify the good, blacklist the bad

Biff Matthews
CardWare International

Education

Street SmartsSM:
Buyer beware: That means you, dear MLSs

Dee Karawadra
Impact PaySystem

Risk assessment: What you need to know

Ross Federgreen
CSRSI

A real-life approach

Nancy Drexler
Marketing Moguls

Primo processor practices

Adam Atlas
Attorney at Law

The key to EBT

Jason Felts
Advanced Merchant Services Inc.

Banish chargebacks through communication

Steve Schwimmer
Renaissance Merchant Services

Company Profile

All card Processing-AAMonte-USA

3 Delta Systems

New Products

Merchant boarding simplified

Product: Comprehensive merchant application
Company: United Bank Card Inc.

Easy-as-pie PCI compliance

Product: HackerGuardian PCI PLUS Daily Scanning
Company: Comodo

Inspiration

Feed your reps, and they'll feed you

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

August 27, 2007  •  Issue 07:08:02

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Tribul Merchant Services: Bullish on merchants

Because new projects have demanded a new name and brand, New York-based Tribul Merchant Services is a revamped Business Pay-ment Systems. The company announced the name change and introduced several new partners at its sixth annual sales conference, held Aug. 5 to 8, in Las Vegas.

The theme of this year's meeting was merchant retention, and Tribul has added new staff members, products and services to help merchant level salespeople (MLSs) do just that.

Tribul's changes began at the top. The company has a new Chief Financial Officer, project management team, information technology (IT) department and marketing department. Tribul made these changes to achieve two goals: to be the industry leader in 1) customer service and 2) technical support.

"Our focus is to continuously think about how to make a merchant's life easier and more profitable," is the company's new mission statement. "It is our duty to empower merchants with an array of services and products that will provide their customers with the best [payment] options to date."

Running with new partners and programs

Tribul and New Era Solutions have teamed up to develop Streamlion, an agent portal designed to help MLSs manage their residuals and merchant accounts.

The system enables agents to track residuals and merchant activity, as well as view application status, all in real time. The portal can send alerts regarding merchants via fax, phone, e-mail or the Internet.

And through Tribul Cash, a newly branded venture, Tribul and F1rst Funds are offering merchant cash advances. The average commission for an agent is $1,400, and the average renewal rate is 50%.

In this ever-changing economy, merchant cash advance is the new "in" thing. It helps merchants find cash they otherwise can't get and provides a nice commission stream to agents. Some other Tribul partners featured included:

Awards and giveaways

As Tribul's success is tied closely to its agents, the company recognized many individuals with awards, including Most Improved, Rookie of the Year, Most New Accounts, and Retail King and Queen. In addition, Tribul honored Paul H. Green, founder and President of The Green Sheet Inc., with a Lifetime Achievement Award for giving so much to the industry over his career.

Giveaways during the conference ranged from cars to digital cameras, televisions, iPods, iPhones and time spent grabbing for dollars in a cash machine.

Agents who had submitted a specified number of Tribul deals were entered into a drawing for one of 10 cars. The cars were available to view in the parking lot and included Cadillacs, Volvos, Chryslers and Jeeps. Drawings occurred throughout the conference. Winners had the opportunity to swap their cars, or in one case, trade a car for a year's worth of gas and a year's worth of mortgage payments.

As MLSs, if you are invited to attend your ISO's sales conference, consider going. Not only will you build new relationships and learn more about tools available to you and your merchants, you'll also have fun. in a single transaction.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

USAePay | Impact Paysystems | Electronic Merchant Systems | Inovio