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Table of Contents

Lead Story

Oct. 1, 2011: D-Day for debit cards?

News

Industry Update

New Visa, MasterCard rates take effect

Heartland offers Durbin impact insights

Operation Swiper succeeds, cyber theft continues

World payments growing in recession

Trade Association News

Features

An interview with Douglas Bergeron

Ken Musante
Eureka Payments LLC

Underbanked in America

Patti Murphy
ProScribes Inc.

Research Rundown

Helping to expand services while minimizing costs

Square versus the payments world

Tim McWeeney

ISOMetrics:
Payroll and gen Y

Excelling at social media marketing

Selling Prepaid

Prepaid in brief

First Data powers prepaid for Google Wallet

Prepaid spot-on for incentives

Views

Merchants lack focus, fraud eats profits

Patti Murphy
ProScribes Inc.

Education

Street SmartsSM:
Vertical market tradeshows hold many helpful surprises

Bill Pirtle
MPCT Publishing Co.

Fraud's twists and turns in 2011

Nicholas Cucci
Network Merchants Inc.

Customer longevity in the new commerce chain

Dale S. Laszig
Castles Technology Co. Ltd.

Steps toward efficient IRS 1099-K reporting

Troy Thibodeau
Convey Compliance Systems Inc.

Company Profile

Lead Source Call Center

New Products

A complete online payment center

Transaction Express
TransFirst LLC

Cloud-based POS comes in three flavors

Morris
Moneris Solutions Inc.

Inspiration

It really is about you

Departments

Forum

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

October 24, 2011  •  Issue 11:10:02

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Research Rundown

Merchant best practices
in a post-Durban era

When the Federal Reserve's new debit interchange fee regulations went into effect Oct. 1, many small retailers were left wondering how to effectively manage debit card acceptance costs. To address merchant concerns about the impact of the Durbin Amendment to the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010, Merchant Warehouse launched the Durbin Education Center, a web resource devoted to all facets of the legislation.

"Small businesses could be affected most by this regulation simply because they do not have the resources large retailers have dedicated to ensuring this amendment works in their favor," said Henry Helgeson, co-Chief Executive Officer of Merchant Warehouse. "Small businesses need someone knowledgeable to guide them through this process, and as a payment processor, Merchant Warehouse sees an opportunity to guide and consult these merchants."

In addition to explaining key points under the new regulations, Merchant Warehouse's resource guide describes best practices to assure revisions to interchange work in the merchants' favor, including the following steps:

  • Before seeking assistance to develop a better pricing strategy, examine existing transaction data to ascertain the ratio of credit to debit card transactions being processed.

  • Check current merchant account pricing to gain an understanding of what is being paid to a bank or processor, which in October should reflect updated savings under the new regulations.

  • Analyze the monthly statement for October, and compare it against the previous month to identify reductions applied; if unchanged, consult the bank or processor to discuss ways to save.

Merchant Warehouse encourages merchant level salespeople to educate merchants and to refer merchants to the Durbin Education Center located at
http://merchantwarehouse.com/durbin/.

Holiday 2011 mobile/online shopping trends

"Our survey demonstrates that very few business owners have taken a necessary precaution of having a professional data security firm perform a current assessment of vulnerabilities on their commercial website or database applications. ...We believe that small to medium-sized business owners need to review all aspects of their data security and disaster recovery efforts."

- Barry Sloane, President and CEO, The Small Business Authority
Source: SB Authority Market Sentiment Survey

National Cyber Security Awareness Month

In observance of National Cyber Security Awareness Month, 3Delta Systems Inc. released Top 10 Business Best Practices for Fighting Credit Card Theft and Fraud, downloadable from www.3dsi.com/about/press_releases.htm. Best practices range from building a multilayered offense to forming an internal security team to establish and enforce policies. For additional information, visit the National Cyber Security Alliance at www.staysafeonline.org.

Consumer angle on mobile payments

Mercator Advisory Group released the second of eight reports in its Customer Monitor Survey Series. The report, Consumers and Mobile Payments: Familiarity Paving the Way, explores consumer perspectives on mobile payments. It delves into consumers' confidence in mobile payment applications, current mobile payment usage, receptivity to payment concepts, concerns about security and interest in new mobile applications such as e-coupons. For more information about the report, visit www.mercatoradvisorygroup.com.

Remote payments or NFC?

A white paper commissioned by Vesta Corp.,Remote Payments Drive Near-Term M-Commerce Revenue Opportunity for Mobile Operators, discusses how remote payments could outperform near field communication (NFC) in driving the projected $22.5 billion mobile commerce market by 2014; money transfer services are expected to drive $6 billion in end-user revenues by 2014. For more information, visit www.trustvesta.com/whitepapers.aspx.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM | Humboldt Merchant Services