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Table of Contents

Lead Story

Oct. 1, 2011: D-Day for debit cards?

News

Industry Update

New Visa, MasterCard rates take effect

Heartland offers Durbin impact insights

Operation Swiper succeeds, cyber theft continues

World payments growing in recession

Trade Association News

Features

An interview with Douglas Bergeron

Ken Musante
Eureka Payments LLC

Underbanked in America

Patti Murphy
ProScribes Inc.

Research Rundown

Helping to expand services while minimizing costs

Square versus the payments world

Tim McWeeney

ISOMetrics:
Payroll and gen Y

Excelling at social media marketing

Selling Prepaid

Prepaid in brief

First Data powers prepaid for Google Wallet

Prepaid spot-on for incentives

Views

Merchants lack focus, fraud eats profits

Patti Murphy
ProScribes Inc.

Education

Street SmartsSM:
Vertical market tradeshows hold many helpful surprises

Bill Pirtle
MPCT Publishing Co.

Fraud's twists and turns in 2011

Nicholas Cucci
Network Merchants Inc.

Customer longevity in the new commerce chain

Dale S. Laszig
Castles Technology Co. Ltd.

Steps toward efficient IRS 1099-K reporting

Troy Thibodeau
Convey Compliance Systems Inc.

Company Profile

Lead Source Call Center

New Products

A complete online payment center

Transaction Express
TransFirst LLC

Cloud-based POS comes in three flavors

Morris
Moneris Solutions Inc.

Inspiration

It really is about you

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

October 24, 2011  •  Issue 11:10:02

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Pillars of payments
An interview with Douglas Bergeron

By Ken Musante

Douglas Bergeron, Chief Executive Officer of VeriFone Inc., spearheaded the acquisition of the POS device manufacturer from Hewlett-Packard Co. in July 2001. VeriFone became a publicly traded company in April 2005. In Bergeron's tenure as CEO, VeriFone's sales have more than tripled.

Notes on VeriFone

On the day of my interview with Douglas Bergeron, VeriFone held its third quarter 2011 earnings call. In the accompanying release, he said, "With the acquisition of Hypercom, VeriFone is stronger than at any point in our 30-year history." That's strong words for such a dynamic company, but encouraging news given its role as a bellwether of economic growth.

When further examining VeriFone's financials in North America versus the rest of the world, I see what a small part of the overall earnings the ISO community actually contributes. However, as Bergeron pointed out, we are the best distribution channel for small to midsize merchants.

As a final note, I appreciated Bergeron's perspective on Square. Though I believe the startup to be a more formidable competitor than he does, I was intrigued by his analysis.

So much existing infrastructure exists within the United States, and the fraud ratio has remained acceptable, that converting to near field communication (NFC) has been slow to materialize.

Because of that, and the monthly costs associated with traditional wireless merchant accounts, I see Square as continuing in its niche for some time to come.

Ken Musante is President of Eureka Payments LLC. Contact him by phone at 707-476-0573 or by email at kenm@eurekapayments.com. For more information, visit www.eurekapayments.com.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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