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Table of Contents

Lead Story

Tapping into portfolio power players

News

Industry Update

Debit surcharges targeted by California lawmakers

Have NFC payments reached tipping point?

Skimmers shifting from ATMs to gas pumps

Trade Association News

Selling Prepaid

Prepaid in brief

Legislative fallout for gift card providers

Thom Aldredge
World Gift Card

Views

ISOs, MLSs and financial services re-regulation

Patti Murphy
The Takoma Group

Fraud trends in 2010

Nicholas Cucci
Network Merchants Inc.

Education

Street SmartsSM:
Variations on valuations

Ken Musante
Eureka Payments LLC

Going global in Europe

Caroline Hometh
Payvision

Succeeding at PCI compliance - Part 4: Maintaining the program

Dawn M. Martinez
First Data Corp.

Technical details: What to share and what to spare

Dale S. Laszig
Castles Technology Co. Ltd.

Are your online contracts enforceable?

Sarah Weston
Jaffe, Raitt, Heuer & Weiss PC

The proper care and feeding of LinkedIn

Marc W. Halpert
Connect2Collaborate

Company Profile

Federated Payment Systems LLC

New Products

iPhone terminal with gateways galore

iPay POS
Rapadev LLC

Inspiration

Shuffling the deck on negative people

Departments

10 Years ago in
The Green Sheet

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

August 23, 2010  •  Issue 10:08:02

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The proper care and feeding of LinkedIn

By Marc W. Halpert

All good tools require maintenance. To keep your toolbox in optimal condition, you have to arrange and polish the tools so they are accessible and easy to use. So it is with LinkedIn, a business connectivity tool in the social media toolbox.

The over 65 million people using LinkedIn comprise a huge professional business community that is, in essence, a personal learning network of people who help each other with little or no expectation of getting anything back in return, although, of course, business attributable to those contacts is always welcomed.

Over the past five years, LinkedIn's role in my online networking has become an ever more vital aspect of my marketing strategy. I "pay it forward," giving and later receiving.

New business prospects find their way to me because I work LinkedIn for referrals. I data mine from the extensive LinkedIn database to look for common threads that yield business results.

Like anyone else, I still need to get on the phone or visit merchants in person; it's part of what merchant level salespeople (MLSs) and ISOs do. But once I make the face-to-face contact, I follow up on LinkedIn and make the new connection a part of my community.

Work your LinkedIn presence

Following are 10 ways to work LinkedIn to make your presence there fruitful. These tips have helped my webinar listeners and the people I coach; they have told me over and over that these ideas really work. Start with one or two of them, layer more in and keep it going.

Take care of it and feed it

That wraps up the top 10 nuggets on the care and feeding of LinkedIn. They resulted from my lectures, webinars and coaching, through which I've taught hundreds of professionals, answering their questions and responding to their war stories.

How you use LinkedIn depends on your dedication, personality and need for branding, but knowing the most effective tips and techniques may just land you another piece of credit card processing business down the road.

A sharp LinkedIn presence is a differentiator in a sea of MLS competitors. Learn from those you respect; give back to your peers; receive the reward of their admiration. Then you just might find LinkedIn indispensible.

Marc W. Halpert owns Your Best Interest LLC, which offers businesses specialized, paperless electronic payment services to optimize cash flow; e-giving, which helps professional organizations and not-for-profits optimize online payments and donations; and Connect2Collaborate, a division of Your Best Interest that offers businesspeople training and coaching in the best uses of LinkedIn. He serves as Lead Instructor at the local University of Phoenix campus and is a SCORE counselor. Contact him at 203-373-0875 or ybillc@optonline.net.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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