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Table of Contents

Lead Story

Tapping into portfolio power players

News

Industry Update

Debit surcharges targeted by California lawmakers

Have NFC payments reached tipping point?

Skimmers shifting from ATMs to gas pumps

Trade Association News

Selling Prepaid

Prepaid in brief

Legislative fallout for gift card providers

Thom Aldredge
World Gift Card

Views

ISOs, MLSs and financial services re-regulation

Patti Murphy
The Takoma Group

Fraud trends in 2010

Nicholas Cucci
Network Merchants Inc.

Education

Street SmartsSM:
Variations on valuations

Ken Musante
Eureka Payments LLC

Going global in Europe

Caroline Hometh
Payvision

Succeeding at PCI compliance - Part 4: Maintaining the program

Dawn M. Martinez
First Data Corp.

Technical details: What to share and what to spare

Dale S. Laszig
Castles Technology Co. Ltd.

Are your online contracts enforceable?

Sarah Weston
Jaffe, Raitt, Heuer & Weiss PC

The proper care and feeding of LinkedIn

Marc W. Halpert
Connect2Collaborate

Company Profile

Federated Payment Systems LLC

New Products

iPhone terminal with gateways galore

iPay POS
Rapadev LLC

Inspiration

Shuffling the deck on negative people

Departments

10 Years ago in
The Green Sheet

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

August 23, 2010  •  Issue 10:08:02

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Have NFC payments reached tipping point?

Recently, news outlets reported that Verizon Wireless, AT&T Inc. and T-Mobile USA joined forces for a smart-phone program that enables near field communication (NFC) payments at the POS. The carriers are apparently working with Discover Financial Services and U.K.-based global financial service provider Barclays PLC to pilot the system in a handful of U.S. cities.

Discover and the mobile carriers reportedly involved declined public comment, and few details about the venture have been revealed.

A Bloomberg.com article relied on three unidentified insiders as sources for the news. But analysts have said the project could be a landmark for NFC payments, which have largely failed to take hold despite the widely held anticipation that they'd storm the U.S. market.

"While this will be a pilot initially, the fact that Verizon and T-Mobile are jointly engaged makes all the difference," said George Peabody, Director of the Emerging Technology Advisory Service for Mercator Advisory Group. "Now we just have to see what Apple's role will be, given the patent applications it has filed for point of sale merchandising and payments.

"This is the tipping point for NFC payments, and it is a direct challenge to other card networks."

A rocky history

Yet the history of alternative payment projects involving mobile phones at the POS suggests that any wide-scale rollout of NFC faces considerable obstacles.

Conrad Sheehan, founder and Chief Executive Officer of mobile and alternative solutions provider mPayy Inc., said there is a parallel between this latest partnership among mobile carriers and a failed consortium in Europe known as SimPay.

Although that project, which started in 2003 and was shut down in 2005, did not revolve around NFC, it did involve a similar partnership between large mobile carriers - T-Mobile, Orange (owned by France Telecom SA) and Vodafone Group PLC - that were pushing an alternative payment plan. In this case, consumers could charge POS payments to their cell phone bill rather than pay the merchant up front.

The plug was pulled on SimPay after one of its founding members dropped out in 2005, and Sheehan said the forsaken project exemplified the difficulties of putting together large consortiums that push alternative payments.

According to Sheehan, broad merchant adoption requires a payment acceptance alternative that's more lucrative than the status quo, but offering a service that's both cheap for merchants and profitable to the array of different players behind it can be tricky and complex to implement.

"It always goes back to the trillion-dollar gorilla in the room, which is the merchant," Sheehan said. "It isn't clear to me how, precisely, this is going to work.

"Merchants will be reluctant to do anything if it's just AT&T and Verizon earning a ton instead of [card issuers] earning a ton. Merchants aren't going to care, and acquirers aren't going to care. They're both going to say, 'What's in it for me?'"

Tech already in place

However, according to Mohammad Khan, President and founder of NFC technology firm ViVOtech Inc., the consortium project will be simplified because the groundwork allowing NFC to take off is already in place.

He said NFC acceptance technology is installed and ready for use at the stores of a number of major U.S. retailers - Wal-Mart Stores Inc., Target Corp., Home Depot U.S.A. Inc., Jack in the Box Inc. and McDonald's Corp. among them - and that the entry of mobile giants into the mix will finally cause the NFC dam to burst.

"If this news is true, I think it's a major deal for NFC, because it shows that the [cellular phone] operators are able to see where NFC could help grow their business," Khan said. "Number two, it shows that NFC is becoming real, and that it is finally going to go commercial very soon - in months. I believe that the year 2011 will be the launching year for NFC in a big way."

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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