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Table of Contents

Lead Story

Doing business in the mobile channel

Patti Murphy
The Takoma Group


Industry Update

Security standards lifecycle extended

Congress approves interchange regulation amendment

New ACH rules in step with Check 21

ETA unveils new logo

Trade Association News


GS Advisory Board:
Merchant retention, taking the initiative - Part 1

Selling Prepaid

Prepaid in brief

FinCEN seeks comprehensive AML framework

Prepaid largely spared in final Durbin Amendment


Strong relationship skills obliterate obstacles

Jeffrey Shavitz
Charge Card Systems Inc.


Street SmartsSM:
Should an industry attorney review your contracts?

Ken Musante
Eureka Payments LLC

Managing your most important asset

Jeff Fortney
Clearent LLC

De-commoditize continuously to conquer a crowded market

Daniel Burrus
Burrus Research Associates Inc.

Building a PCI program that works

Tim Cranny
Panoptic Security Inc.

Digital reputation management

Peggy Bekavac Olson
Strategic Marketing

Company Profile

ROAM Data Inc.

New Products

Loyalty program, in spades

GoMo Wallet
Gold Mobile, Telcordia Technologies Inc.

Cordless retrofit for dial-up

Nebo Wireless
Nebo Wireless LLC


Turn negative thoughts into positive action



Resource Guide


A Bigger Thing

The Green Sheet Online Edition

July 12, 2010  •  Issue 10:07:01

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The Green Sheet effect

Early one afternoon, I received an email from The Green Sheet providing access to the June 14, 2010, issue in PDF. This issue has a review of my book on credit card processing.

Less than two hours later, I received a call that the book had become a best-seller on in the top 15,000 and No. 55 on the Business & Investing list. When I returned home, I found it was No. 12,316 overall, No. 51 on Business & Investing.

Thank you again, Green Sheet, for reviewing the book.

Bill Pirtle
Merchant Processing Consulting & Training


Congratulations on your recent success with Navigating through the Risks of Credit Card Processing. We are pleased to point our readers toward resources such as yours that can aid them in securing and servicing merchant customers, as well as help people new to the industry grasp the many concepts and practices one must master to thrive in a payments industry career. (To read the review, visit


Call us, write us

Would you like us to cover a particular topic? Is there someone you consider an industry leader? Did you like or dislike a recent article in The Green Sheet? What do you think of our latest GSQ? E-mail your comments and feedback to or call us at 800-757-4441.

From GS Online's MLS Forum

The premier online network for payment pros

In preparing to be interviewed for an upcoming video broadcast, NCRUM asked GS Online's MLS Forum why a merchant should use a typical processor rather than PayPal Inc. or Google Inc. People shared a range of information in their responses. Following are several excerpts:

"Cost for smaller merchants and customer service. My customers call me first. Try calling PayPal customer service sometime. Also, view some of the sites for PayPal users. You will have plenty to discuss." - BILLPIRTLE

"Reasons: 1. PayPal and Google Checkout are not regulated; they are technically not financial institutions. 2. PayPal and Google Checkout offer limited/no support. 3. Customers cannot speak to the fraud department. 4. Problems take weeks to months to resolve. 5. [They] randomly freeze accounts up to two weeks at a time while performing random checks." - ARCADIE

"A payment gateway offers seamless integration where your visitor does not leave your website, which is huge for any serious e-commerce website. Neither PayPal nor Google Checkout allows your customer to remain on your website for the entire transaction process. Every step of a checkout results in lost sales. If you're losing customers on the PayPal or Google Checkout page, you won't even know it, since you can't track visitors off-site. ... At the end of the day, you should always use what your customer's want to pay with.

"Offer PayPal and credit card acceptance side by side. For most websites, with the exception of selling digital and very tech-related products, the credit card acceptance will win almost every time. ... I think it's wise to offer both PayPal and Google Checkout and probably Amazon Payments as alternative payment methods, but there are still tons of reasons to use a merchant account and payment gateway." - JESTEP

"PayPal doesn't fight for you in the case of a chargeback; they fight to save face. They make their money on the person receiving the money; who do you think is priority?" - DJARIS45

To see all responses in full (some of which are comprehensive) or to join the discussion, please visit the "Why us over PayPal or Google Checkout" thread on the MLS Forum at

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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