The Green Sheet Online Edition
July 12, 2010 • Issue 10:07:01
Trade Association News
MWAA to present strategies for changing times
#dcf_Seizing new revenue opportunities in the changing payments industry landscape will be the focus of the 8th Annual Midwest Acquirers Association Conference. The event will take place from July 21 to 23, 2010, at the Renaissance Hotel & Convention Center in Schaumburg, Ill.
"Our theme, 'Changing Times ... Changing Visions,' is in keeping with the economy and how the industry is changing in terms of payment methods," said Donna Ayers, Director of Marketing for ACH Payment Solutions and Vice President Elect of the MWAA. "Our focus this year is to educate people on alternative methods for bringing new revenue into their enterprises.
"We'll have the Lifetime Achievement Award again this year and also the Passport Giveaway, which we've scaled down in order to bring better prizes to the table. Prizes will include vacation packages, iPads, gift cards and more." The MWAA enhanced its top-tier sponsorship packages this year by providing expanded booth space, a display area for company collateral materials and ongoing televised coverage of sponsor video messages to be aired on screens throughout the facility. A sponsorship appreciation dinner will be held in advance of the conference on July 20.
ETA President Holli Targan will deliver the opening address on industry advocacy and agent credentialing; opening keynote speaker Jack Dorsey, co-founder of Twitter, will discuss the impact of social media on the payments industry. John Fowler, author of Graduating to LinkedIn, will discuss how to drive sales through LinkedIn. Additional session topics include the ABCs of the automated clearing house, the state of the industry, globalization of payments, customer retention and a forensic investigator's perspective on retail crime.
Mark Dunn, President of Field Guide Enterprises LLC and Treasurer of the MWAA, created a special lineup for the always popular Field Guide Seminar. Titled "ISO Strategies for a Changed World," the current seminar includes such topics as international acquiring for ISOs, growing revenues through mobile marketing, negotiating the sale of portfolios and residual streams, putting social networking to work in merchant services, and recruiting and hiring effective sales teams. "I am presenting a session called 'Sales Training: Drudge or Domination,'" Dunn said. "My premise is that for an ISO, sales training is a key component of their success formula. For most, it turns into drudgery. It's an ongoing process that, if done correctly, gives an ISO the opportunity to dominate their marketplace."
The MWAA will once again go mobile with The LIFT Network. Conference attendees who signed up during last year's conference received text messages notifying them of event registration and featured guest speakers. During the actual conference, text alert reminders will be sent to participating attendees indicating the time and location of daily events and sessions.
For more information, visit www.midwestacquirers.com/register.php.
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