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Table of Contents

Lead Story

Doing business in the mobile channel

Patti Murphy
The Takoma Group

News

Industry Update

Security standards lifecycle extended

Congress approves interchange regulation amendment

New ACH rules in step with Check 21

ETA unveils new logo

Trade Association News

Features

GS Advisory Board:
Merchant retention, taking the initiative - Part 1

Selling Prepaid

Prepaid in brief

FinCEN seeks comprehensive AML framework

Prepaid largely spared in final Durbin Amendment

Views

Strong relationship skills obliterate obstacles

Jeffrey Shavitz
Charge Card Systems Inc.

Education

Street SmartsSM:
Should an industry attorney review your contracts?

Ken Musante
Eureka Payments LLC

Managing your most important asset

Jeff Fortney
Clearent LLC

De-commoditize continuously to conquer a crowded market

Daniel Burrus
Burrus Research Associates Inc.

Building a PCI program that works

Tim Cranny
Panoptic Security Inc.

Digital reputation management

Peggy Bekavac Olson
Strategic Marketing

Company Profile

ROAM Data Inc.

New Products

Loyalty program, in spades

GoMo Wallet
Gold Mobile, Telcordia Technologies Inc.

Cordless retrofit for dial-up

Nebo Wireless
Nebo Wireless LLC

Inspiration

Turn negative thoughts into positive action

Departments

Forum

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

July 12, 2010  •  Issue 10:07:01

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New Products

Cordless retrofit for dial-up

Product: Nebo Wireless

A product called Nebo Wireless effectively turns a wired terminal into a wireless one for merchants wary of the tangles, trip hazards or unsightliness of plug-in cords.

The product works only with dial-up terminals and replaces a dial-up line with two small modules: one that connects to a payment terminal and another that plugs into a phone jack.

The two boxes communicate with each other via wireless signal, using a narrowband transmission to send payment data through and away from the merchant environment for processing.

"This enables your wired terminal to become wireless," said Ernie Lin, Chief Executive Officer of Nebo Wireless LLC. "There's one [module] at the front desk [POS] and another one in the back and between the two, if you don't want to connect the wire, you put our product there."

Why not use only wireless?

But why not just use a wireless terminal to begin with?

Many merchants do, of course, but Lin pointed out that the broadband networks on which most Wi-Fi-based terminals run are more susceptible to interference.

Such networks are wide enough for hackers seeking payment data to creep in, requiring data encryption schemes and other protective measures to deflect them; the narrowband transmissions used by dial-up terminals and compatible with Nebo are less likely to be penetrated, Lin said.

"We use narrowband because it's more reliable," Lin said. "Broadband does not transmit information reliably. The broader the bandwidth, the less reliable it is.

"We don't have a need for broadband data because credit card data is only a little bit of data. It's a misguided approach for credit cards, which don't need large information [channels]."

Lin said Nebo Wireless is protected by a "three handshake" authenticator that permits communication only between the two devices and blocks outside signals.

"We have a mechanism patented to protect anybody from stealing" card data in transmission, he said. "It's technically impossible to penetrate. It's a special circuitry. Our device is designed to do one-to-one communication. It is not like Wi-Fi, which is one to many, allowing anybody to get in.

"This technology is different from any other on the market. We call it 'lock-in' technology. When the two boxes communicate, they lock it in, and nobody can break in."

Easy switch

Lin added that, for merchants with dial-up terminals, replacing existing arrangements with Nebo Wireless is fast and easy.

"The beauty of the whole thing is we make everything automatic," he said. "You don't do any setup. Normally, with Wi-Fi you need to set up the [Internet] protocol and things like that. This doesn't have any of that stuff. You just connect it, and that's it."

Nebo Wireless LLC
978-682-1209
www.nebowireless.com

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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North American Bancard | Harbortouch | USAePay | IRISCRM.COM | Humboldt Merchant Services