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Table of Contents

Lead Story

New moves for more mojo in '09

News

Industry Update

Online shoppers stay the course

Morgan Stanley sues Discover

TARP eases AmEx woes

Is TALF on target?

RBS staves off hackers

Shift4 podcast available

Features

Mt. Snow clear for summit

Getting smart about contactless

Industry Leader

Paul Martaus –
The go-to guy

Selling Prepaid

SellingPrepaid now in print

Prepaid in brief

Going boldly into m-commerce

Achieve wellness with rewards

A new outlook for the unbanked

Views

How to preserve self-regulation

Biff Matthews
CardWare International

A countertop tonic for recession blues

Bulent Ozayaz
VeriFone

Changes afoot, challenges ahead

George Sarantopoulos
The Access One Group

Education

Street SmartsSM:
Become an enterprising networker

Jason Felts
Advanced Merchant Services Inc.

The new age in customer retention

Christian Murray
Global eTelecom Inc.

Rising above recession: 10 tips

Curt Hensley
CSH Consulting

PCI, an aspect of PII

Ross Federgreen, Ken Musante and Theodore Svoronos

PCI: What to hope for in 2009

Tim Cranny
Panoptic Security Inc.

Weathering the coming payment storms

Jeff Fortney
Clearent LLC

Company Profile

Charge Card Systems LLC

New Products

Seek profitable harbor with POS

Harbortouch POS Systems
Company: United Bank Card Inc.

Securing data on the edge

Cipher Security Module
Company: Semtek Corp.

Inspiration

Beyond resolutions

Beyond resolutions

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

January 12, 2009  •  Issue 09:01:01

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SP
SellingPrepaid now in print

Considering the exciting news coming out of the prepaid industry and the positive forecasts for continued growth, we have established a new section in The Green Sheet devoted exclusively to the prepaid marketplace.

The Green Sheet Inc. launched the Web site Selling Prepaid.com in March 2008. Since then, prepaid has evolved at light-speed, with big players like First Data Corp. and the major card brands staking out territory in the sphere. But the moves and shifts of smaller companies with ferocious business plans and innovative ways to capitalize on the numerous uses of prepaid cards have been equally intriguing.

ISOs and merchant level salespeople (MLSs) need look no further than the merchants in their portfolios to recognize opportunities to grow revenue and increase merchant stickiness with such prepaid products as virtual gift, open loop reloadable, travel, teen, transit, payroll, health and wellness, remittance, and game cards.

Additional selling opportunities reside in merchant-funded discount networks domestically and with mobile payments internationally. And prepaid processors, program managers and software vendors are implementing reseller channels to distribute their products and services to a wider array of merchants and consumers.

The possibilities do not end there. Mercator Advisory Group reported that the U.S. network-branded prepaid market alone was $38.7 billion in 2007, up 44.5 percent from 2006. As market segments continue to expand year after year, the opportunities will likely keep pace.

Also, consumers are now using gift cards as personal budgeting tools - an activity that couldn't have been predicted five years ago. And as the economy continues to stumble, consumers will increasingly turn to prepaid cards as an alternative to credit and debit cards. The purchasing power of a new generation of consumers and their creative use of payment cards are other compelling factors.

Featuring SellingPrepaid in The Green Sheet will help more ISOs and MLSs recognize the potential for prepaid to help sustain and increase their profitability in the years ahead.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

USAePay | Impact Paysystems | Electronic Merchant Systems | Inovio | Board Studios, Inc.