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The Green Sheet Online Edition

August 28, 2023 • Issue 23:08:02

New Products

Confidently verify customer ages with AI-powered solution

Product: Age Verification
Company: Veridas

Veridas, a global lending provider of AI-driven identity verification solutions, added biometrics and AI enhancements to its Age Verification product, which is designed to help businesses meet stringent age verification regulations. The company said a simple selfie is all it takes to activate the solution.

Eduardo Azanza, CEO at Veridas, stated that regulatory bodies are implementing measures designed to safeguard children in the digital era, and these strict age verifications are enforced in online platforms such as gambling, social media, adult sites and marketplaces. "As regulatory bodies continue to tighten restrictions on age-restricted products and services, Veridas is committed to delivering advanced solutions that streamline compliance processes and enhance user experiences," he said. "Our Age Verification product leverages cutting-edge AI technology, providing businesses with the means to safeguard against underage access while delivering a seamless and frictionless experience for their customers."

A global mandate

Azanza warned that businesses that fail to comply with age verification policies face significant penalties. In the United Kingdom, for example, regulations such as the Gambling Commission's License Conditions and Codes of Practice and the recently introduced Age Assurance provision of the Children's Code emphasize age verification to prevent underage access to online platforms and protect children from age-inappropriate content.

In the United States, individual states are addressing age verification and child protection online. Examples include Louisiana's law requiring age verification on pornography websites and Arkansas' Social Media Safety Act. Azanza noted that federal proposals, such as the Mature Act and the Kids Online Safety Act, suggest that national regulations for online platforms may not be far behind. "These UK and U.S. regulations highlight ongoing efforts to establish comprehensive age verification mechanisms and ensure enhanced child protection measures in the digital landscape," he said.

Swift, reliable, secure

Veridas stated that it offers an advanced Age Verification solution designed to benefit businesses and enhance customer experiences with the following capabilities:

  • Swift, reliable verification: A biometrics-based solution ensures quick age verification,
  • Increased customer acquisition: Streamlined age verification reduces friction and boosts customer acquisition with a quick selfie backed by the company's Real-Identity Platform.
  • Protected reputation: Advanced technology protects against compliance breaches and ensures trust by meeting age-related regulatory requirements.
  • Simplified compliance: Compliance with customer privacy and data protection regulations provides an extra layer of trust while simplifying compliance.

Comprehensive, immediate age verification

Veridas takes a comprehensive approach to Age Verification by combining cutting-edge AI technology, robust anti-spoofing measures and meticulous document checks. Its flagship Facial Age Validation service can leverage advanced facial biometrics to determine an individual's age within milliseconds, Veridas representatives noted, stating this innovative solution can be used independently or orchestrated with other Veridas Age Verification suite components, providing businesses with a guided experience and real-time feedback.

In addition, the company said that Veridas' Facial Age Validation service uses facial biometrics to produce lightning-fast processing that can accurately determine whether an individual is above or below a target age. Businesses can seamlessly integrate this service into their verification process, which can help to create a guided experience for customers and real-time feedback on age validation, Veridas added.

Azanza emphasized the Veridas suite of Age Verification solutions is a far-reaching set of solutions that surpasses Facial Age Validation. Technologies include automated ID document verification, facial biometric checks, liveness detection, database, and government checks.

"These solutions enhance the overall verification process, ensuring the authenticity of documents, precise identity verification, prevention of fraud through deep fakes or presentation attacks, real-time validation of IDs and selfies, and cross-referencing against official government databases," he said. end of article

Website: https://veridas.com Contact: https://veridas.com/en/contact

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