The 2020 holiday shopping season is well underway, and it looks like ecommerce will take center stage. Overall, our industry has done a stunning job amid the pandemic of helping merchants improve on existing ecommerce channels or create them where they did not previously exist. We and our merchant customers have proven to be resilient.
Yet for shoppers who enjoy the twinkling lights, decorations, seasonal scents, bustle and anticipation at retail stores at this time of year, along with arms laden with gifts to wrap at home, and stops along with way for hot chocolate or fancy coffee drinks, the Amazon packages on the doorstep don't compare. For some, the in-person interactions are central to the spirit of the season, a spirit that is harder to see in the pared down brick-and-mortar landscape and in smaller or virtual gatherings with family and friends.
You could say we've done our job, making sure merchants have all the tools and support they need to adapt to today's conditions. And you would be right. But can we do more to bring cheer to a holiday season that needs it more than any other in recent memory? I think we can, and here's how:
These are just four ideas that came to mind. I'm sure yours will be even better. It's true that the payments industry overall is likely to fare well during the holidays. Whatever we can do to uplift people at this most unusual juncture will help bring spirit to the season.
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