In the midst of the ongoing COVID-19 pandemic and during a transition from one U.S. presidential administration to another, much of what we will face in the coming weeks is unknown. However, based on the ways that consumers, merchants and the payments industry have adapted mightily to achieve objectives with speed and efficiency—while innovating along the way—it is clear that significant opportunity lies ahead for the payments biz.
This issue's lead article takes a look at the latest data on the pandemic's impact, as well as the numerous ways service providers have stepped up to assist merchants faced with unprecedented challenges. Overall transaction numbers may be down, but they are beginning to trend upward. And our industry is central to that trend. Nimble payments professions have risen to the occasion with cutting-edge technology and services to come through for merchants in need.
Payments experts have come through for one another, too, through all seasons and market conditions, and our contributing writers exemplify this. Within these pages you'll delve into why it makes sense to expand your distribution channels and how to get started; an overview of PCI PIN security requirements and how to navigate them; the multiple advantages to running a small ISO; why mindset is the key to pivoting and adapting to meet the challenges you face; how merchants can obtain the omnichannel solutions they need in today's digital world; and the risks involved in adhering to security standards when regulatory compliance is constantly evolving. Plus, in our electronic version, you'll also find perspectives on revolutionary changes in payments and a four-step plan for optimizing the checkout experience.
In our news briefs, we've highlighted stories on OV Loop's Indiegogo promotional campaign for OV Valet, a Bluetooth IoT payment device that fits on a keychain and can hold data for dozens of payment cards; the unveiling of the SBA's simplified PPP forgiveness process; warnings from experts on a second surge in COVID-related fraud; and research data pointing toward a promising year-end holiday shopping season.
You'll also find new company and product profiles, as well as updates on company initiatives, resources, and other milestones; industry research and guidance; new technology partnerships, several recent acquisitions; executive appointments; and words of encouragement to inspire you on your professional journey. As always, we will welcome your questions, comments and suggestions at greensheet@greensheet.com, and we look forward to receiving your press releases at press@greensheet.com. 
The Green Sheet Inc. is now a proud affiliate of Bankcard Life, a premier community that provides industry-leading training and resources for payment professionals. Click here for more information.
Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.
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