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The Green SheetGreen Sheet

The Green Sheet Online Edition

July 13, 2020 • Issue 20:07:01

ConnexHub: Compelling video for memorable marketing

The Green Sheet Inc., which has been empowering and connecting payments professionals since 1983, and Board Studios Inc., a video content marketing company, are partnering on a suite of video services created specifically for the payments sphere.

Called GS ConnexHub, the innovative suite of services is designed to help payments industry service providers create impactful marketing campaigns. It includes explainer videos, virtual summits, video podcast and thought leadership series, mini-courses and Mastermind groups. And according to Konstantinos Papakonstantinou, CEO at Board Studios, The Green Sheet's partners who have tried the service have been impressed by its speed, simplicity and affordability.

"Video does not have to be expensive, and there are ways to make it a no-brainer," Papakonstantinou said. "As a business-first agency, we constantly come up with new ideas to help clients grow and stay ahead of their competitors with one-of-a-kind offerings that are streamlined and cost effective."

Danni Thorpe, vice president, media relations at The Green Sheet, noted that even before the COVID-19 crisis, clients had been asking for video services, and she can see why. "When our partners share their videos on social media, they get thousands of views and shares compared to the hundreds they were getting with plain text copy," she said.

Why video

Recent studies indicate video outperforms other media. Visitors spend more time viewing videos than reading text-based content, which drives better click-through and website conversion rates, Papakonstantinou stated, adding that today's technologies make it easy to measure effectiveness, engagement and ROI. "Financial service providers use video for awareness, engagement and conversions," Papakonstantinou said. "To achieve this, they need an agency with industry knowledge as a trusted guide. Our free half-hour consultation can help them assess if video is right for them."

Kate Gillespie, CEO at The Green Sheet, said, "Board Studios and The Green Sheet have the same goal: to make you shine and take on as much of the burden as possible. I'm excited to be part of this journey with Board Studios and our partners."

To set up a free half-hour consultation, including tips on how to optimize video content marketing, contact Danni Thorpe at daniellet@greensheet.com. For additional information, visit www.greensheet.com/video.php. end of article

The Green Sheet Inc. is now a proud affiliate of Bankcard Life, a premier community that provides industry-leading training and resources for payment professionals. Click here for more information.

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