A recent online survey conducted by Vyze Inc. revealed what actions merchants are planning to improve the customer checkout experience, how different aspects of the checkout experience are impacting customer loyalty, and merchants' perceptions about the state of the industry.
The survey found that while gaps exist between what retailers offer and what shoppers expect, investment on the part of merchants to close those gaps is expected to be active in 2018.
Jai Holtz, Vice President of Lending and Customer Success at Vyze, said that based on the survey most retailers are optimistic about the industry and their businesses, and actively investing in checkout and financing.
Other investment trends were identified in the survey as well. "As online and mobile shopping continue to boom, we expect to see a rapid rise in the number of merchants creating or expanding their credit loyalty programs to drive conversion, increase ticket sizes, and improve customer satisfaction scores," Holtz said.
Following are key findings from the merchant survey:
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