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Table of Contents

Lead Story

PCI SSC raises bar on data security

Ann Train

News

Industry Update

News Briefs

Views

Lead and follow desire lines

Dale S. Laszig
DSL Direct LLC

Change means opportunity for those willing to learn

Brandes Elitch
CrossCheck Inc.

Cracking the merchant retention nut

Patti Murphy

Education

Street SmartsSM:
Merger mania, oh how it can hurt

Steven Feldshuh
Merchants' Choice Payment Solutions East

Five reasons why buyers will spurn your ISO

Adam T. Hark
Preston Todd Advisors

Selling solutions – the new merchant services paradigm

Dinesh Saparamadu
Apptizer Inc.

Company Profile

USAePay

New Products

Advanced CRM, marketing automation for SMBs

Womply Engage
Womply

Cash discounts for merchants in-app, in-store, online

PayLo technology suite
SignaPay Ltd.

Inspiration

Four decisions that lead to a close

Features

ISOMetrics:
Checkout experience a top merchant priority

Departments

Letter from the editors

Readers Speak

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

March 26, 2018  •  Issue 18:03:02

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New Products

Advanced CRM, marketing automation for SMBs

Product: Womply Engage

Software-as-a-service company Womply recently launched Womply Engage, a cloud-based software platform designed to help small businesses keep track of customers while automatically building engagement. The automated system builds and updates customer profiles to create a customer directory, sending personalized emails to customers without any work required by the business, the company stated.

"Consumers are so distracted these days that customer engagement is critical, but busy business owners don't have time to focus on it," stated Toby Scammell, founder of Womply. "We've built a system that does the heavy lifting for them."

Know, grow your customer base

Scammell went on to say that repeat business is the lifeblood of small businesses, but many small brick-and-mortar companies don't know their customers beyond a few regulars. Merchants that don't collect customers' email addresses at checkout may have difficulty staying connected with them after they leave the store, he noted. It's easier for ecommerce merchants to stay connected with their customers, Scammell noted, because everyone in the online world has a default email account. Brick-and-mortar businesses don't have access to these email accounts. "Their customer records are typically a mess, if they exist at all," he added. "Through data and software, we've solved this fundamental problem for small businesses so they can take charge of their customer relationships and improve marketing results."

Customer directory

Womply's new, updated Customer Directory, originally launched in 2017, uses transactional data to create customer profiles, which are then updated with each subsequent customer transaction. Merchants can also manually create or update customer profiles.

Merchants can peruse the searchable database to find and filter customer records, create personalized promotions and marketing campaigns, and drive repeat business. Customer Directory will automatically flag the top 100 patrons, establishing hierarchies based on customer average ticket, number of purchases and lifetime value to the business.

Customer engagement

Womply's Customer Engagement uses advanced automation to facilitate meaningful relationships between business owners and customers. Merchants can upload a customer contact list and let the automated tools do the rest. Following are some of the Customer Engagement platform's capabilities, as described by Womply:

Spotlight Innovators:

North American Bancard | USAePay | Impact Paysystems | Electronic Merchant Systems | Board Studios