By Bob Neagle
Ascentium Capital LLC
Companies nationwide are effectively taking advantage of financing and incorporating it into the sales and buying process. ISOs, card processors, POS system integrators and software vendors all may use financing to enhance sales activity, improve client relationships and meet strategic business goals. With the right financing partner, ISOs and other equipment suppliers are positioned as complete solution providers and as true partners with their merchants. However, for this to be impactful, the financing must also meet the cash flow needs of the market. This means partnering with a lending source that specializes in the payments space is critical, and several key aspects should be considered.
The competitive nature of the merchant finance industry requires a partnership with a lender who knows the evolving equipment trends. The lender should also be merchant-focused since this industry has constantly changing technology, a shifting regulatory environment and continually changing client behavior. Affordable and flexible financing options can complement the requirement for POS technology that is affordable and a finance process that is quick and easy to use. When choosing a commercial lender, several key items should be considered to make the partnership a success:
Bob Neagle, President and General Manager of the Merchant Finance Division at Ascentium Capital, has over 30 years of financing expertise. To learn more about Ascentium's finance programs, please call: 281-902-1993, email merchantfinance@ascentiumcapital.com or visit Ascentium.Info/24a
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