The Green Sheet Online Edition
September 26, 2016 • Issue 16:09:02
Going omnichannel for the holidays
Now that autumn is upon us, retailers are preparing for the upcoming holiday shopping season. Proper planning is the key to a successful holiday season and retailers can start organizing promotion and fulfillment strategies now to help shoppers get everything on their wish list quickly and conveniently in December.
By upgrading omnichannel options like in-store pickup or same-day delivery, merchants can help shoppers customize their shopping experience to fit their personal needs. Here is some advice readers of The Green Sheet can pass on to retailers trying to get their omnichannel strategy ready for holiday shoppers:
- Focus on the customer experience: Look for ways to make shopping more convenient and enjoyable. For example, Nordstrom created their Curbside Pickup program to better serve their busy, on-the-go shoppers.
- Leverage technology: Provide in-store associates with tablets to help shoppers find products, search reviews and order out-of-stock products. If you have an mPOS system, those tablets can also allow for shoppers to pay without lining up.
- Walk before you run: By having a unified, company-wide plan and making incremental improvements, businesses can minimize disruption while making improvements.
It's important to at least start doing something so you can learn and get better at serving clients both online and in-store.
Bobbi Leach, FuturePay Inc.
Are your merchants making changes?
Have your merchant customers made any of the changes suggested by Bobbi Leach, Chief Executive Officer of FuturePay, in the note featured on this page? If so, what have they done, and what role have you played in helping them move toward providing consumers with a satisfying omnichannel experience? Also, what else are your merchants doing now to prepare for the upcoming holiday season? Are they implementing new technology and procedures, or is their POS setup basically the same as it was last year? We will welcome your thoughts and perspectives on this, as well as on other issues of particular concern to the payments industry feet on the street at email@example.com.
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