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Table of Contents

Lead Story

The shifting landscape of merchant acquiring

Patti Murphy

News

Industry Update

Merchants, courts debate credit card surcharging

Merchant groups press on for lower Durbin cap

Amazon unveils exclusive e-commerce program

Features

How tax fraud impacts your merchants

Andrew Altschuler

Views

The showroom effect

Dale S. Laszig
DSL Direct LLC

What to disclose to underwriters

Ken Musante
Eureka Payments LLC

Education

Street SmartsSM:
The merchant cash advance

John Tucker
1st Capital Loans LLC

Getting legal with millennials in payments

Adam Atlas
Attorney at Law

A great leader may not be your friend

Steven Feldshuh
Merchants

Facilitating collaboration to safeguard sensitive data

James Daube
Global Legal Law Firm

From EMV to CNP: A look into U.S. authentication

Christoph Tutsch
Onpex GmbH

Company Profile

Go4Payments

New Products

Internet failover for high-volume merchants

OptConnect duo
OptConnect

Comprehensive, proactive ID theft protection

BFR SecurID
Business Financial Resources LLC

Inspiration

Brush up your phone manners

Departments

Letter from the editors

Readers Speak

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

April 25, 2016  •  Issue 16:04:02

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Amazon unveils exclusive e-commerce program

Seattle-based Amazon Payments Inc., a subsidiary of Amazon.com Inc., launched the Amazon Payments Partner Program on April 4, 2016. The invitation-only initiative is designed to scale the company's online payment platform through integrations with leading e-commerce providers. Select partners will receive tools, services and personalized support to assist with integrating their payment gateways and shopping carts with Amazon Payments.

Additional personalized attention, including pre-integration support and best practices, will ensure a mutually profitable experience for Amazon and its partners, the company stated. Eligible merchants in the United States, United Kingdom, Canada, Germany and Japan will receive exclusive benefits and access to the company's knowledge base at no additional charge.

"The Amazon Payments Partner Program provides Partners with the tools and resources needed to extend the trust and convenience of the Amazon experience to their merchant customers," said Patrick Gauthier, Vice President at Amazon Payments. "We are working together across geographies and industries to help merchants grow and create experiences that delight customers throughout the shopping journey."

Three-tiered partnership services

Amazon Payment Partners will be listed in a company directory and receive various levels of co-marketing support to promote Amazon account credentials to their customers as an optional payment method.

Following are the three levels of partnership:

All participating partners receive continuous account management, planning support, technical resources and training, partner directory listing, and partner designation with logos. Some members may also receive additional co-marketing support, according to the company.

Aggregate, mass market models

Amazon noted that the majority of online merchants who didn't receive a personal invitation to the program still have multiple options for incorporating Amazon into their payment mix. For example, Pay with Amazon enables consumers to use Amazon credentials to check out at select e-commerce sites. Participating third-party merchants can leverage Amazon's big data analytics to identify customers who are Amazon Prime members; these subscribers spend approximately three times as much as non-Prime members, according to a recent company study.

The Amazon Seller App, launched in 2014, helps mobile merchants who participate in the Amazon marketplace manage their businesses on Amazon Direct from connected devices. Amazon also launched North America Unified Accounts in the same year, a program designed to simplify international selling in North America. Merchants can sign up on Amazon.com or Amazon.ca to get access to U.S. and Canadian marketplaces and be able to manage offers in both markets.

Optimistic early adopters

Early Premier Partners appear to be supportive and optimistic about the Amazon Payments Partner Program. Future Shop Co. Ltd., a Japanese e-commerce provider with annual sales of 100 million yen, displays the Amazon Payments Premier Partner designation on the home page of its website, which the company integrated into its FutureShop2 e-commerce platform.

"The convenience and trust that Amazon Payments provides customers already attracts lots of our merchants," said Yuko Hoshino, President of Future Shop. "Together, we will support the growth of our merchant business and contribute to the revitalization of the e-commerce industry in Japan by combining the capabilities of FutureShop2 with the convenience of Amazon Payments."

E-commerce enterprise Shopify Inc. has a team of 500 employees in four offices in Canada. The company believes retail will continue to change at a fundamental level as customers experience an expanding array of options for purchasing, pickup and delivery in the physical and virtual worlds. Shopify recently joined the Amazon Payments Partner Program.

"Our merchants want to offer their customers a payment solution that is trusted, easy and familiar," said Brennan Loh, Director of Business Development at Shopify. "We're excited to be a Premier Partner in the Amazon Payments Partner Program, enabling our merchants to offer Pay with Amazon."

How Amazon's mass-market programs and invitation-only global partner initiatives will affect payments industry gateways and e-commerce solution providers remains to be seen. Additional details about the program can be found at https://payments.amazon.com/merchant/global-partner-program.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems