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Table of Contents

Lead Story

ATM industry's high-tech second act

Dale S. Laszig

News

Industry Update

Terrapinn expo probes omnichannel themes

Verifone Curb advances NYC taxi booking

CFPB on hot seat, again

Cayan hosts third annual Hackathon

Features

Taking your business to the next level - Part 3

NFC Mobile Services

Mobile moving target

ISOMetrics:
How safe is the cloud?

Breaking free of autopilot mode

Views

Building a case for RDC check services

Patti Murphy
ProScribes Inc

Heads up, cheaters: Truth will out

Brandes Elitch
CrossCheck Inc.

Payment technology companies offer more than EMV upgrades

Adam Hark
MerchantPortfolios.com

Education

Street SmartsSM:
Creating complex solutions for complex problems

John Tucker
1st Capital Loans LLC

The hybrid approach to sales

Jeff Fortney
Clearent LLC

Be wary of hackers seeking BII

Kevin Mendizabal
Frates Insurance and Risk Management

Company Profile

Zooz Inc.

New Products

Mobile marketing platform to drive sales

Movylo
Movylo Inc.

Enhanced checkout for e-commerce

Powered Buy Platform
BlueSnap Inc.

Inspiration

Back to basics, again, again

Departments

Letter from the Editors

Readers Speak

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

April 11, 2016  •  Issue 16:04:01

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New Products

Enhanced checkout for e-commerce

Product: Powered Buy Platform

BlueSnap Inc., a global payment technology company headquartered in Waltham, Mass., updated its Powered Buy Platform, a next-generation payment gateway designed to mitigate checkout abandonment by giving merchants more control of the online checkout process. The new release was devised to deliver the most comprehensive set of integration options for online merchants. With growing adoption of mobile commerce, online shopping cart abandonment is becoming a major challenge for merchants. The newest release of the Powered Buy Platform introduced new tools to help merchants convert shoppers into buyers. Designed to provide consumers with a frictionless checkout experience, the platform is simple to integrate and compatible with e-commerce environments worldwide. "Online merchants need every advantage they can get to help tackle checkout abandonment," said Ralph Dangelmaier, BlueSnap Chief Executive Officer. "Our Powered Buy Platform has the most robust set of features and functionality on the market today to help merchants take control of checkout abandonment and grow their sales."

Flexible integration options

The Powered Buy Platform offers flexible integration options to developers, partners and merchants to simplify and optimize implementation. "We have invested significantly in our Developer Hub so that certain customer types can get moving quickly," said Scott Fitzgerald, Senior Vice President of Marketing at BlueSnap. "We augment this channel with a global sales and support team with technical assistance available in both Israel and Waltham; this allows us to follow the sun."

Integration options BlueSnap listed include:

Added features, value

BlueSnap's Powered Buy Platform connects merchants to multiple banks worldwide with built-in failover to safeguard payment authorizations. Merchants can use the platform's e-commerce tools to create and manage offers and coupons, subscription billing, fraud prevention and chargeback protection.

Following are new version enhancements developed to enrich the consumer journey:

Partner, referral opportunities

BlueSnap offers a range of affiliate, reseller and distributor models to fulfill the needs of its global partner network, including these examples:

Website: www.bluesnap.com Contact: marketing@bluesnap.com

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Impact Paysystems | Electronic Merchant Systems | Board Studios