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Table of Contents

Lead Story

ATM industry's high-tech second act

Dale S. Laszig


Industry Update

Terrapinn expo probes omnichannel themes

Verifone Curb advances NYC taxi booking

CFPB on hot seat, again

Cayan hosts third annual Hackathon


Taking your business to the next level - Part 3

NFC Mobile Services

Mobile moving target

How safe is the cloud?

Breaking free of autopilot mode


Building a case for RDC check services

Patti Murphy
ProScribes Inc

Heads up, cheaters: Truth will out

Brandes Elitch
CrossCheck Inc.

Payment technology companies offer more than EMV upgrades

Adam Hark


Street SmartsSM:
Creating complex solutions for complex problems

John Tucker
1st Capital Loans LLC

The hybrid approach to sales

Jeff Fortney
Clearent LLC

Be wary of hackers seeking BII

Kevin Mendizabal
Frates Insurance and Risk Management

Company Profile

Zooz Inc.

New Products

Mobile marketing platform to drive sales

Movylo Inc.

Enhanced checkout for e-commerce

Powered Buy Platform
BlueSnap Inc.


Back to basics, again, again


Letter from the Editors

Readers Speak

Resource Guide


A Bigger Thing

The Green Sheet Online Edition

April 11, 2016  •  Issue 16:04:01

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New Products

Mobile marketing platform to drive sales

Product: Movylo

Movylo Inc., a global mobile marketing company based in Boston, launched a suite of solutions designed to help merchants leverage mobile technology to attract and retain customers. Using Movylo mobile marketing tools, merchants of all types and sizes can easily create mobile ads, promote them across a variety of channels and track results in real time using built-in analytics, the company said.

"Movylo makes any smartphone or tablet an instant storefront that features special offers, discounts, coupons and promotions." said Stefano Colonna, Movylo founder and Chief Executive Officer. "Within minutes, any merchant can quickly set up a deal or promotion that touches all of their current and future customers, right at their fingertips."

Turnkey process

Movylo noted that in a matter of minutes merchants can build mobile marketing campaigns that reach consumers on connected devices. "Movylo's cloud-based omnichannel marketing platform enables merchants to grow their customer base, creating marketing and loyalty programs that keep customers coming back," said Gene Schenberg, Movylo Vice President of Strategic Partnerships. "We offer a myriad of in-store and online materials to deliver a consistent brand message across the physical and virtual worlds."

Following are three key components Movylo pointed out:

Build loyalty, revenue

Movylo stated that it partners with acquirers, ISOs, merchant level salespeople (MLSs) and resellers to provide co-branded or white-label services to merchants. The company's three-tiered pricing structure for merchants and flexible revenue sharing programs for resellers are designed to create lucrative opportunities for all levels of service providers to grow and sustain their customer bases.

Movylo also pointed out that it helps ISOs and MLSs in several ways:

Industry leadership

"Customer churn is a constant concern for merchant service providers because their customers are getting inundated with competitive offers every day," Schenberg stated. "As your mobile commerce partner Movylo can help you and your customers grow your businesses, build loyalty and reduce churn. Through their involvement in the program, your merchants will attract more customers and be less likely to leave."

In addition, mobile payment veteran Will Graylin joined the Movylo board of directors, bringing more than a decade of experience in mobile commerce as founder of five payment technology companies, including Roam Data Inc., a leading mPOS company acquired by Ingenico Group, and LoopPay, which was sold to Samsung Corp. in February 2015. Graylin now serves as Co-General Manager at Samsung Pay.

"[There] has never been a more important time to engage customers wherever they are," Graylin said. "Movylo offers the best mobile marketing solutions to help merchants enhance their mobile presence and drive more sales."

Website: Contact:

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Simpay | USAePay | Impact Paysystems | Board Studios